05 March 2013

New Loyd ad airs in style

"Get Flavour" as the new Loyd ad airs on TV.

Have you seen the new Loyd Grossman TV ad – ‘Get Flavour’ yet?

The new ad is designed to highlight to our consumers the vibrant flavours of our cooking sauces and the taste sensations that great flavoursome ingredients evoke.

Our strategy for this campaign is to visualise the vibrancy of the ingredients
used in Loyd Grossman sauces, with the purpose of conveying,
in an impactful way, the flavour that each of our ingredients delivers
and the experience you get from tasting them.

The Loyd team are launching the campaign tonight in Food Glorious Food (8pm ITV1), exploiting the link between Loyd appearing in this show and our product.
As a result, we have presence in every week of the 8 week campaign and there is some great programming including the Bafta winning show One Born Every Minute and Britain's Secret Shopper on C4.

Multichannel highlights include: Come Dine With Me and Location, Location, Location (More4), Scott & Bailey (ITV3), Stella (Sky1), Game of Thrones (Sky Atlantic), Elementary (Sky Living), Masterchef – The Professionals
and Jamie’s American Road Trip (Good Food) and Nigella’s Kitchen on Food Network.

Check out the new ad now and get some flavour!

02 March 2013

Premier Foods extends popular Mr. Kipling Snack Packs range

Previous article

06 March 2013

Ambrosia Custard back on TV for first time in over ten years with heavyweight campaign

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part