Media

26 February 2018

Mr Kipling unveils new exceedingly magical Unicorn Slices

- Introducing the NEW delicious Mr Kipling Unicorn Slices
- Available now from ASDA priced at just £1 for six slices

The trend for mythical unicorns shows absolutely no signs of abating, from slippers to tea pots; we simply can’t get enough of these magical creatures.  Now, thanks to Mr Kipling, you can enjoy a fabulous new version of the much loved cake slices with Mr Kipling’s new Unicorn Slices. 

Mr Kipling has made our fairy-tale cake dreams come true. The delicious vanilla sponge slices with vanilla flavour mallow filling are topped with beautiful layer of purple icing and yellow decoration in the style of the unicorn horn - giving a delightful finish. 

Flying onto ASDA shelves now, these enchanting beauties are priced at just £1 for six slices. Packed in a handy snack pack, these beautifully coloured cakes are perfect for parties or popping into your handbag for on-the-go and in need of a little moment of magic to brighten your day.
  
The Mr Kipling Unicorn Slices have a recommended retail price of £1.75* and are currently available exclusively from ASDA stores nationwide for £1. The Unicorn Slices will be flying into Tesco and Sainsbury’s from mid-March, followed by Morrisons and Co-op later on in the year.  


*This is a recommended retail price only. Pricing is at the sole discretion of the retailer. 
 


19 March 2018

Mr Kipling focuses on the little things with new TV advert

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part