02 June 2008

Mr Kipling's New Cake Bites

Mr Kipling launches new cakes bites range in caramel, vanilla, and strawberry & vanilla.

Whether it’s a diamond ring, Kylie Minogue or a Mini Cooper, sometimes the best things in life come in small packages. For those who enjoy small but tasty treats, Mr Kipling’s brand new Cake Bites range provides perfect moments of happiness in delicious, bitesize amounts. Available from all leading supermarkets, each box contains fifteen individual cakes making them perfect for treating the family or for sharing in the office.

We all have a love for cake and the new Cake Bites range, available in three scrumptious varieties, provides all the indulgence and satisfaction you crave, but in tasty bite-size amounts. Ideal as a yummy treat anytime of the day Mr Kipling’s Cake Bites are available in the following three varieties each providing a little bite of happiness whenever you pop one into your mouth:

Caramel – vanilla and chocolate sponge with a yummy toffee sauce filling and toffee flavoured coating, with a caramel crunch topping

Lemon - pastry based lemon sponge with a zesty lemon filling and a delicious white vanilla  flavoured coating, sprinkled with crunchy lemon pieces

Strawberry & Vanilla – delicious strawberry and vanilla sponge with a yoghurt coating, sprinkled with strawberry crunch pieces

To celebrate the launch of Cake Bites Mr Kipling has linked up with the official experts of happiness, The Happiness Project whose aim it is to spread happiness and joy in everyone’s everyday life whether it’s at home or at work. According to the cheery people at The Happiness Project, not only do the best things come in small packages, like Mr Kipling Cake Bites, but they also make us happy too. Ian Lynch of The Happiness Project says: “It’s the small things that give us most joy, so treat yourself to a little happy moment. Stringing more little happy moments together is the best recipe for a wonderful life.” 

Furthermore, Cake Bites contain no artificial colours or flavourings – no wonder they are exceedingly happy bitesize cakes!

• Mr Kipling ® is a registered trademark. © Premier Foods 2008
• Each box contains fifteen individually wrapped cake bites and has a recommended retail price of £2.49
• Mr Kipling Cake Bites are available from all leading supermarkets from June 2008
• For further information on the whole Mr Kipling range visit

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