10 February 2017

Mr Kipling bakes up an exceedingly good gift for Valentine's Day

- New research shows a third of the nation feel under pressure to choose the right gift for their partner
- 29 per cent of women will share a picture of their present on social media within ten minutes
- One in ten Brits would consider dumping their other half if they were given the wrong card or gift

As the UK prepares to spend an estimated £1.6bn* on gifts and treats this Valentine's Day, new research from Mr Kipling reveals that due to the rise of ‘insta-bragging’ and photo sharing, almost a third (31 per cent) of Brits are feeling under immense pressure to choose the right present to impress their partner – and their online friends. 

In fact, 29 per cent of women and 24 per cent of men admit to posting a picture to their friends on social channels such as Facebook or Instagram, within just ten minutes of receiving a gift from their loved one. The findings also show that one in ten men will consider what will look most impressive on social media when selecting a gift for their partner; and nearly a fifth choose something that their partner had previously liked on social channels -  indicating that romanticism has moved into the 21st century. 

Perhaps it is no wonder that partners are feeling the burden of choosing the right gift, with a surprising one in ten saying that they would even consider finishing their romantic relationship, if their partner gave them the wrong card or gift on Valentine’s Day. 

But you can forget about chocolates, underwear and teddy bears; the research also revealed that Brits are getting fed up with predictable presents and are looking for something a bit different. Nearly a third of men thought aftershave was a dull gift choice and a quarter of women felt underwear was just too clich├ęd. 

So to help struggling romantics and to meet the nation’s appetite for something more unique, Mr Kipling has created an exceedingly good Valentine’s Day gift, guaranteed to impress your partner – and their social media friends. 

Introducing the Mr Kipling ‘bou-cake’, a 3ft tall, yet stunningly intricate hand-tied cake and flower bouquet, made from 80 beautiful long-stemmed Aqua and Celeb pink roses along with some of the nation’s most-loved cakes – ‘Batting my lashes at you’ Mini Battenburgs, ‘Love you cherry much’ Cherry Bakewells and ‘Fancy a kiss fondest fancies’. The super-sized bouquet weighs around 20kg, took two people over 12 hours to construct and would cost £400. 

However, if the price tag is a little hefty, then Mr Kipling is also selling a limited number of £30 bou-cakes via the Mr Kipling Facebook page. Each order will also receive a complimentary box of Mr Kipling Special Edition cakes – what’s not to love?

Mr Kipling spokesperson adds, “For many years we’ve been mixing, baking and perfecting our exceedingly scrumptious cakes, so this Valentine’s Day we wanted to spread the love even further. As well as looking for something a bit different, over half of the people we spoke to also said they’d love to receive their favourite cake on the day of romance, so we wanted to create a unique gift with real wow factor to share with their special someone. We can’t wait to see everyone’s reaction!”

Keep up to date with the latest from Mr Kipling at:

*Source: Daily Telegraph, 10th Feb 2016

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