24 June 2008

Mr Kipling’s back on TV!

Mr Kipling launches new 30-second TV ad with a new contemporary feel.

A new 30-second Mr Kipling TV ad will air in July, and its contemporary feel brings to life the “carefree light-hearted enjoyment” of the Mr Kipling brand.

The ad takes consumers into the happy world of Mr Kipling, where cakes blossom like flowers and people picnic in colourful fields. The ad ends with “Exceedingly Happy Cakes” and has a catchy “Ha Ha Happy Day” music track – guaranteed to get you singing along!


15 July 2008

Trading update for the half year ended 28 June 2008

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