06 March 2013

Ambrosia Custard back on TV for first time in over ten years with heavyweight campaign

Premier Foods will be advertising Ambrosia Custard for the first time in over ten years this March.

Premier Foods will be advertising Ambrosia Custard for the first time in over ten years this March. £3 million will be spent on TV and cinema during March and April, to remind consumers just how delicious puddings with Ambrosia Custard are. It is expected to drive a sharp increase in the demand for Ambrosia Custard, especially over the Easter Holidays.

The new campaign shows how all families or groups of friends enjoy pudding with Ambrosia Custard. The TV and cinema ad shows Ambrosia in a range of everyday and surprising scenarios with the tag line, ‘Ambrosia. This is pudding.’

Paul Watmore, Brand Director, Ambrosia says, “Ambrosia is by far the biggest brand of custard  and with this campaign we are reminding families that you can’t have a proper pudding without Ambrosia. Our research has shown that this campaign will drive a significant and immediate response from consumers, as we remind them about something they love, but maybe haven’t bought recently. This TV campaign is just the first activity in what will be an exciting year for Ambrosia, with the launch of a multi-million pound advertising campaign and the launch of exciting new products.”

The Ambrosia TV advertising launches on 15th March and will run for 6 weeks. The launch is well-timed ahead of the Easter holidays, just one great occasion for families to sit together and enjoy a proper pudding.



For more information, please contact Natasha Kumar or Chloe Jones at Cirkle on 01494 680727 or at [email protected]

Notes to Editors
As one of Britain's largest food producers, Premier Foods is committed to being ‘The Best in British Food’ - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s . The company employs around 9,000 people operating from over 35 sites from across the country.


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