12 October 2016

​Premier Foods launches Christmas cracker of a competition

Premier Foods is getting into the Christmas spirit with the launch of a festive competition and brand new recipe guide to help caterers prepare for the upcoming season.

Launched this month, chefs and caterers can enter for a chance to win a £500 restaurant voucher, simply by purchasing any three products from Premier Foods’ Bisto, Paxo, Bird’s or Ambrosia foodservice ranges, all of which are essentials for Christmas menus.

Within the foodservice channel last year, nearly two thirds of all Bisto Turkey Gravy sales and a third of all Paxo sales were delivered during November and December alone. With sales showing real demand from diners for these best-loved brands at Christmas time, Premier Foods is inspiring chefs with its new Christmas Recipe Guide. Launching at the end of October, the new guide contains eight delicious, festive recipes, such as Spiced Braised Red Cabbage and Ambrosia Sherry Trifle, as well as the winning Profiteroles recipe from its McDougalls Young Baking Team of the Year winners, Spaldwick Community Primary School. 

Sarah Robb, Channel Marketing Manager at Premier Foods comments: “Almost two thirds of the British public dined out on Christmas day last year[1], a trend that shows no sign of slowing down. For many families that choose to eat out on Christmas day, chefs and caterers play a pivotal role in their festive celebrations with research showing that an astonishing 42,000 chefs were hard at work on Christmas Day last year[2].
Christmas 2016 is set to be busier than ever for the foodservice industry, so our competition looks to reward chefs and caterers by giving them the chance to win a treat for their hard work and dedication, simply by purchasing three of our products.”

To enter, chefs need to purchase any three products from Premier Foods’ Bisto, Paxo, Bird’s or Ambrosia foodservice ranges from their wholesaler. They must then visit and follow the online instructions to enter by the 31st December 2016.

For terms and conditions, visit 

[1] Bookatable, 2015

[2] Over 900,000 workers set to work on Christmas Day, TUC analysis reveals. Available at: [accessed 23.09.16]

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