13 January 2017

​Premier Foods encourages wholesalers to get baking for charity

Following the past two years’ success with its McDougalls Young Baking Team of the Year competition in primary schools, Premier Foods is delighted to announce that it is extending the excitement of the competition with the launch of the first ever McDougalls Wholesaler Baking Team of the Year competition.

 Backed by the Federation of Wholesale Distributors (FWD) and the Craft Guild of Chefs, this competition is a chance for Foodservice wholesale and Cash and Carry teams to showcase their baking talents whilst giving back to charitable causes. 

Open to the entire wholesale industry now, Premier Foods is on the lookout for an enthusiastic and competitive team to crown its first wholesaler champion. Those who register will receive a McDougalls toolkit which includes recipe inspiration to get them started. 

The first round of judging will be paper based. Teams, consisting of no more than three amateur bakers and one qualified chef, will then be shortlisted to a final group of three teams who will compete in an exciting live final at St Albans on 27th June. The winning team will be rewarded with a £500 donation to a charity of their choice. Sarah Robb, Channel Marketing Manager at Premier Foods comments: “The talent that the school teams have shown us over the past few years has been outstanding and we are thrilled to be extending our McDougalls competition to the wholesale and cash and carry channel, all with the aim of raising money for charity. 

“We are excited to see what wholesaler teams will bring to the table in terms of creativity and professionalism, and are looking forward to seeing teams embracing their competitive spirit. This competition is open to all levels so this is your chance to discover those hidden talents within your teams, from marketing and telesales teams to warehouse operatives. We would encourage everyone to get involved and show the industry what you are made of!” concludes Robb.

To be in with a chance of winning £500 for their charity, wholesalers must recruit a team of up to four people, including a maximum of one chef. Teams should create one savoury and one sweet recipe, which includes at least one local ingredient  and a McDougalls Flour Based Mix product in each. Wholesalers can register their interest via the Premier Foods foodservice website, and are able to enter as many teams as they like .
The recipes will then be judged by an expert panel including Andrew Green, representing Craft Guild of Chefs; James Bielby from the FWD; and Mark Rigby, Executive Chef at Premier Foods, before three successful teams are picked to compete in the live final at St Albans on 27th June. This is an opportunity for wholesalers to showcase their skills to the industry in front of an elite judging panel.

If you are looking for a baking challenge with a twist to engage your employees then register your interest now at 

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