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04 Apr 2018

Mr Kipling unveils limited edition packs for The Royal Wedding

The wedding of the year is fast approaching and Mr Kipling is helping to get celebrations underway with three limited editions available exclusively in Asda.

21 Mar 2018

Premier Foods unveils new Cadbury Heroes cupcakes range

- Premier Foods has launched a range of delicious Cadbury Heroes Cupcakes, taking the iconic Heroes brand into the cake market for the first time
- The new cupcakes are available now in three popular Cadbury Heroes flavours: Crunchie, Caramel and Flake
- With the cupcake market currently worth £20m and growing at +9% YOY1, Cadbury is perfectly positioned to introduce a new range to the market, as a well-known and trusted brand

19 Mar 2018

Mr Kipling focuses on the little things with new TV advert

- Mr Kipling is returning to TV with its first new advert in two years.  
- The brand new creative shows how Mr Kipling knows that sometimes it’s the smallest of things that can mean the most, bringing “Exceedingly Good” moments of unexpected joy to the every day. 
- Launching at the same time, a new packaging design will be introduced across Mr Kipling products, featuring the original Mr Kipling logo, new appetising product visuals and a more intuitive colour pallet to improve standout on shelf. 

26 Feb 2018

Mr Kipling unveils new exceedingly magical Unicorn Slices

- Introducing the NEW delicious Mr Kipling Unicorn Slices
- Available now from ASDA priced at just £1 for six slices

05 Feb 2018

Free the joy this Easter with Cadbury Cakes

Celebrate at Easter with the delicious range from Cadbury Cakes. With the return of some cracking favourites, Cadbury Cakes has a treat for everyone. 

02 Feb 2018

Spring into Easter with the new Mr Kipling range

This Easter, Mr Kipling has a NEW range of cakes hopping on to the shelves. So, instead of tucking into your usual chocolate egg, why not choose something different? 

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