Young innovators celebrate an exceedingly British Summer with Mr. Kipling

A team of local school children from Pontefract saw their very own Mr Kipling cake go on sale exclusively in Morrisons for a limited three week period this June, all because of Premier Foods!

A team of local school children from Pontefract saw their very own Mr Kipling cake go on sale exclusively in Morrisons for a limited three week period this June, all because of Premier Foods! The cakes were designed as part of our work with The Manufacturing Institute ‘Make It’ campaign, which encourages young people to get involved in manufacturing.

Seven teenagers from Carleton Community High School, Pontefract, were invited to our Carlton Bakery and given the chance to experiment with exciting combinations of flavours, colours and packaging designs, and then during the “Make It” competition came up with a brand new creation of Mr. Kipling British Summer Mini Batts; a delicious rhubarb and apple twist on the classic favourite.

Our Carlton site then set to work on producing the school chldren’s new flavour, which featured their picture on the back and had a unique pink and green emblazed Union Jack packaging. Morrisons not only filled their exclusive order for all 75,000 boxes, they actually raised the order to 90,000 due to popular demand! At a bargain price of £1, the cakes were an irresistible addition to the supermarket shelves, and the children were delighted with their achievement.

Local newspapers and radio station also relished in the school children’s success with BBC Radio Leeds inviting the children and their teacher into their studio, as well as covering the launch of the product in their local Morrisons supermarket. Well done to all the school children and project team on their success of getting this innovative product to market!