07 November 2018

Treating consumers this Christmas

This Christmas consumers can enjoy new festive additions from Cadbury Cakes and Mr Kipling.

For Cadbury Cakes, two new seasonal editions will be available, including a festive twist on Cadbury’s traditional chocolate Gateau. The new ‘Reindeer Cake’ is a chocolate sponge with caramel-flavoured crème, enrobed in smooth Cadbury chocolate and topped with a white chocolate Rudolph plaque. The festive Gateau joins a 12-cake selection box, which is perfect for sharing, and includes Mini Rolls, Festive Cake Bars, Festive Flake Cakes, Mini Yule Logs, Caramel Cakes and Roses Strawberry Dream Cake Bars.

The Mr Kipling seasonal range also sees two new products join its line-up, with Stem Ginger Slices and Candy Cane Slices offering something for all the family in snack-pack format. Containing real stem ginger pieces, ginger sauce and chocolate fondant, the Stem Ginger Slices aim to appeal to adults looking to treat themselves over the festive period; while the Candy Cane slices have subtle raspberry and vanilla flavours, to make the fun and exciting product a real family favourite.

In addition to this, the Mr Kipling festive range has undergone a packaging refresh in line with the refreshed brand presence, which included the return of the original logo, from earlier this year. The festive range will feature a host of recognisable festive icons, such as Christmas trees, snow and reindeer, to help the range stand out on the shelf and encourage shoppers to purchase throughout the season.

Jess Ali, Marketing Controller, comments: "It is important that we are always looking to innovate, which allows us to continually support retailers by offering our festive favourites alongside products that suit current and developing shopper trends. Our packaging re-design across the Mr Kipling festive range makes it easier for shoppers to identify the range in-store, while our Mince Pies have seen the inclusion of a window on-pack so shoppers can see exactly what they’re buying. It wouldn’t be Christmas without Mr Kipling Mince Pies and we want shoppers to get excited when they see the festive treat on shelves.”

Mr Kipling Deep Filled Mince Pies are Taste Approved by The Good Housekeeping Institute, while the Iced Topped Mince Pies have also been updated for 2018, with a new gold and silver topping adding an extra festive touch.

Mr Kipling and Cadbury Cakes Christmas ranges are available now! 

28 August 2018

On-pack promotions across our Mini Roll and Cadbury Cake Bar ranges.

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