Media

01 March 2016

The only way is… Cup-a-Soup

Batchelors is back on TV with a brand new ad featuring The Only Way is Essex star Joey Essex.

Promoting our new ‘Deliciously Thick’ Cup-a-Soup range that we launched in October 2015, the tongue-in-cheek ad highlights the product’s premium, deliciously thick proposition whilst drawing our attention to its quality ingredients, excellent taste and texture. 

Available in four world-inspired flavours - Thai Inspired Chicken & Sweet Potato, Mediterranean Style Tomato & Red Pepper, Southern Style Pulled Pork and Classic Carrot & Coriander - the range combines vegetables, meat, exotic herbs and spices. 

Jess Ali, Marketing Controller for Batchelors, comments: “Since launching in October, consumers have been enjoying the thick texture of this new Cup a Soup from Batchelors, and the new ‘world’ flavours have attracted new consumers to the category.  As the face of the campaign, Joey Essex will help bring the product to life by appealing to a younger audience” 

Watch the ad on our website and pick up a pack of Deliciously Thick when you’re next in store.

 


29 February 2016

Artisan baking in the comfort of your own home

Previous article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part