04 January 2018

Start your New Year with Peckish

​Peckish rice crackers are the perfect guilt-free, gluten free snack. 

Peckish is made with rice flour, resulting in a thinner, lighter and crispier snack than competitor crackers. The range includes four delicious flavour variants - Sour Cream & Chive, Cheddar Cheese, Sea Salt & Vinegar and Tangy BBQ.

And new for 2018, you can now follow Peckish snacks across social media with the launch of new Twitter, Facebook and Instragram pages. 

By launching Peckish on social media our New Business team are hoping to appeal to new consumers who are interested in the benefits of our Peckish snacks. Posting online content using searchable hashtags including #glutenfree or #vegetarian helps recruit new shoppers through an interactive platform. 
Peckish snacks are continuing to grow momentum with successful listings in key customers including Sainsbury’s, Morrisons, Co-Op, Nisa and Primark. Alongside a new packaging look and new listings, you can now pick up single 25 gram packs at till points for ‘on the go’ snacking. 

Helena Oldcorne, Commercial Manager, New Business Development Team and Kate Yateman-Smith, Marketing Manager, explain a bit more about why January is an important time to be showcasing Peckish across social platforms: “The health trend continues to drive a lot of the consumer focus, and January is a key season when people commit to being healthier. As such, they are looking to try new products, and in a digital age, social media is great way to target these consumers. 

"We have a very relevant product, because Peckish is Gluten Free and considered a ‘better for you’ option as the crackers are baked and not fried with a range of  really strong and tasty flavours, mean it is the perfect time for Peckish; the thinner lighter crisper way to snack!”

22 January 2018

McDougalls Young Baking competition returns

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