01 May 2015

Shaking up the cake category

We’ve extended our popular Mr Kipling Snack Pack range with the launch of three exciting new milkshake flavour slices - Strawberry, Banana and Vanilla & Chocolate. The new flavours will join our existing Snack Pack range which includes Angel, Chocolate, Lemon, Banoffee and Caramel flavours.


Better for you options

Health and nutrition plays an important role in all our new product development. That’s why 50% of our new products are made to be healthier options. Our new milkshake flavour snack pack slices are no exception, providing a source of calcium, making them perfect for lunchboxes or an after-school treat! We’ve also worked to make sure they contain lower fat and saturated fat levels. 


New pack sizes

Thanks to our £20 million investment in a new production line at our Carlton bakery in Barnsley, we’re rolling out new pack sizes by replacing our current packs of 6 slices with 4 packs and 9 packs. By analysing consumer data we identified that the 4 pack would prove more economical for the growing number of smaller households and to ensure larger households could buy more flavours more economically so everyone gets their favourite. The 9 packs will be ideal for larger families looking for the best value.

9 Pack4 Pack

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