10 May 2016

Paul’s power of influence

Paul Hollywood has been named the fourth most influential person in food and drink in the UK. It’s following a study by leading industry publication The Grocer to discover who’s most influencing British shoppers when it comes to adding items to their shopping trolley. 

With TV stardom, popular cookery books and his exciting partnership with us to create a range of sweet and savoury artisan baking mixes, Paul’s influence and ‘King of Baking’ status comes as no surprise.

Click to explore our new Paul Hollywood baking mix range in much more detail, complete with mouth-watering images of the mixes baked and ready to eat!

And for top tips on baking his mixes from Paul himself, check out the two video demos for creating the delicious Garlic & Herb Tear n' Share Bread and scrumptious Belgian Chocolate Brownies.

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