28 August 2018

On-pack promotions across our Mini Roll and Cadbury Cake Bar ranges.

​Our Cadbury Cake team are helping consumers celebrate the start of the Premier League season with on-pack promotions across our iconic Mini Roll and Cadbury Cake Bar ranges. 
The promotion, which is currently live and will close on 15 October, gives consumers the chance to win fantastic prizes, including Premier League tickets. Each week during the promotion, we will have 100 prizes available to be won by consumers, including 10 Premier League tickets, as well as some Cadbury merchandise.  

To enter, consumers just need to buy a Cadbury Premier League promotion pack and enter their code on the competition micro-site to see if they have won.* We have also opened this promotion up to our consumers in Northern Ireland and Republic of Ireland, where we have offered a free-entry route, due to local gambling restrictions. 

The special packs can be found across the trade with in-store support and displays.  
Abby-Rose Farthing, Marketing Executive – Cadbury Cake explains more: “Our Strategic partner Mondelez has a number of exciting campaigns for Cadbury chocolate centred around the Premier League coming up this year. We’ve identified the Cadbury partnership with the Premier League as an opportunity that can help us drive sales and consumer awareness of our Cadbury Cake range in summer, when the penetration of cake can drop.
“There are some great prizes up for grabs which we hope will encourage football fans, and cake lovers, to try our products!”
*Winning codes and prizes are selected randomly.  100 prizes are available to be won each week, however, as we use an algorithm to randomly select winners and prizes, we cannot guarantee that all prizes will be won. 
Promotion open to UK and ROI residents, aged 18 or over. Closes: 9am on 15.10.18. Promotion packs available in participating stores, subject to availability. More information about the promotion, as well as our T&Cs can be found on:

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