24 August 2016

New Premium and Core ranges from Paxo

Premier Foods is driving value into the stuffing sector with the biggest investment in its Paxo brand since 1990. The Paxo core range is undergoing an impactful makeover with three new flavours joining the line-up, whilst the brand is also introducing a premium Sensational Stuffing range. With a significant media spend for the category, Premier Foods is aiming to drive value into the sector by giving shoppers more reasons to buy stuffing.

Helen Touchais, Brand Director, Flavouring & Seasonings at Premier Foods, comments: “Our ambition is to significantly increase the size of the stuffing sector in the next five years with our new brand innovation and improved core range. Whilst we are seeing families enjoying stuffing alongside their roast chicken, there is a huge opportunity to increase sales by encouraging people to serve it alongside other meat dishes. The roast dinner occasion is currently in growth at +0.6% year on year , with roast beef driving this increase, demonstrating the consumer appetite for a traditional family meal.”

The core Paxo range sees the addition of three new flavours which are matched to specific meats: Mushroom & Onion for Beef, Onion & Leek for Pork and Garlic & Thyme for Chicken. These join the popular Sage & Onion variant and the whole range is rolling out with brand new, impactful packaging. The design uses different colours which are aligned with the Premier Foods iconic Bisto and Oxo brands – red ‘for beef’, blue ‘for pork’ and yellow ‘for chicken’ – this new signposting will help consumers to easily shop the stuffing fixture.

09 August 2016

Introducing our new ‘Bisto Best Ready’ range

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