05 September 2016

Investing in OXO

We're introducing a new Oxo Stock Pot flavour - Juicy Lamb with Rosemary, Garlic and Red Wine - made from a flavoursome blend of meat juices, vegetables, herbs and seasonings that deliver a deeper, richer flavour.

Our new Lamb favour Stock Pot joins Rich Beef with Onion and Rosemary, Succulent Chicken with Garlic and Thyme, and Garden Vegetables with Parsley and Bay. 

Oxo Stock Pots lift the flavour of every mouthful with their rich flavour base and are made with a special blend of real meat juices, vegetables, herbs and seasonings - designed to help busy consumers produce delicious, wholesome meals even under tight time constraints.

Helen Touchais, Brand Director, Flavouring & Seasonings at Premier Foods, comments: “Oxo Stock Pots is worth £2.3m and data shows us that 33% of buyers are new to this category. Lamb is the perfect addition to the range, and offers a significant growth opportunity. There are around 460m meals that would benefit from lamb stock, but currently, it's only being used in 14% .”

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