06 January 2017

Happy 100th Birthday Ambrosia!

Throughout 2017 we’ll be celebrating the 100th birthday of our Ambrosia brand and Lifton creamery where it’s lovingly made.



We’re marking this significant milestone with brand new pack designs across the core range, our brand new website, monthly competitions to give consumers the chance to win great prizes, in-store promotions and, later in the year, a consumer-facing digital and PR campaign. There’ll also be lots of activity at our Lifton creamery involving colleagues and the local community!

Where it all began...
Ambrosia, named after the ‘food of the Gods’, has been made from West Country milk in our creamery in Lifton, Devon since 1917, when the brand was founded by Alfred Morris. 

Ambrosia went on to introduce tinned cream in 1932, and in 1937 was the first company ever to make canned Rice Pudding, which remains a staple of the range. 

It was in the late sixties that the brand launched its famous canned Devon Custard, and has continued to innovate with this much-loved family treat right up to the present day, including the recent launches of Ambrosia Frozen Custard and Ambrosia Deluxe Custard, the brand’s most creamy and luxurious custard yet. Why not read the whole Ambrosia story? And look out for more exciting new products to come this year… watch this space!

Join us throughout 2017...
Throughout the year we’ll be sharing stories about the history of the brand and the creamery, the impact it’s had as a responsible local employer over the generations, and how we’re investing in a bright future for the factory and the brand. Join us as we celebrate 100 years of Ambrosia!

22 December 2016

Grocery Marketing Director joins ‘Marketing Academy Fellowship’ 2017

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