07 January 2014

Bisto Back on TV with a Bang

Bisto Stock Melts are back on our screens.

Our Bisto brand is making a great start to the New Year with a return to TV from 4th January for 12 weeks, kicking off the brands’ new year priority marketing investment. The campaign sees the return of Bisto Stock Melts to screens as part of our ongoing commitment to support New Product Development (NPD) and is accompanied by a strong online presence, including airing the ad on video on demand channels like ITVPlayer and 4oD, a link up with and promotions on the Bisto Facebook page. The advert highlights the fact that using Bisto Stock Melts makes meals tastier as they are made with real meat juices, herbs and seasonings, with the children loving the way the Bisto Stock Melts taste so much that they’ve created a home-made advert.  Watch out for the ad on air today!

08 January 2014

New healthy option Bisto Stock Melts with reduced salt

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part