12 March 2013

Batchelors to unlock sales with new "Cup a" range

Premier Foods is set to serve up tasty lunchtime sales with the expansion of the popular Batchelors ‘Cup a’ range.

Premier Foods is set to serve up tasty lunchtime sales with the expansion of the popular Batchelors ‘Cup a’ range. Building on the success of the iconic £40m  ‘Cup a Soup’ brand, Batchelors is expanding the range to include ‘Cup a Noodle’, ‘Cup a Pasta’ and ‘Cup a Rice’ single serve sachets and on the go pots set to drive incremental sales for retailers.

The new ‘Cup a’ range comes in an array of flavours, and is ideal for today’s busy consumers who seek convenient and tasty lunch solutions by simply boiling a kettle. These delicious new snacks are all ready in under 5 minutes, contain less than 2% fat and 90 calories, making the new range a tasty and healthy lunchtime option for all.

Jon Burton, Brand Director for Batchelors, says, “As the no.1 Easy Eating brand , shoppers already trust Batchelors. Now we are broadening our consumer appeal by introducing new products to the much loved ‘Cup a’ range. We are confident our offering has relevance for today’s consumers, not only delivering great taste but also variety, convenience and health benefits, which will drive higher engagement and result in sales uplifts for retailers.”

The new ‘Cup a Noodle’, ‘Cup a Pasta’ and ‘Cup a Rice’ ranges will be available in-store from April. Sachets have an RRP of 0.65p and Pots have an RRP of 0.76p.

The new ‘Cup a’ range comprises:

Cup a Noodle: pots & sachets

• Spicy Sweet and Sour
• Chicken
• Mild Curry
Cup a Pasta: pots & sachets

• Roast Chicken
• Tomato & Herb
• Creamy Cheese

Cup a Rice: pots & sachets

• Golden Vegetable
• Chicken

Top ten from the Cup a Soup range: multipack sachets only 
• Minestrone with Croutons
• Chicken
• Tomato
• Chicken & Vegetable with croutons
• Cream of Asparagus with croutons
• Cream of Vegetable with croutons
• Cream of Mushroom with croutons
• Leek &  Potato
• Chicken & Leek
• Chicken Noodle

- Ends -

For more information, please contact Natasha Kumar or Chloe Jones at Cirkle on 01494 680727 or at [email protected]

Notes to Editors:

As one of Britain's largest food producers, Premier Foods is committed to being ‘The Best in British Food’ - delivering the taste the British love, with food that's made in Britain by people who understand British consumers. We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s . The company employs around 9, 000 people operating from over 35 sites from Plymouth to Glasgow.


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