29 June 2016

An ‘Absolutely Fabulous’ partnership

Consumers tell us our Cadbury Amaze Bites are absolutely fabulous, so it should come as no surprise that we’ve joined forces with this summer’s hotly anticipated British comedy ‘Absolutely Fabulous: the movie’ to spread the word about our delicious chocolatey treats.

Our unique partnership includes the introduction of new limited edition Chocolate Raspberry flavoured Amaze Bites - in-store now! - and an on-pack promotion across the full range giving consumers the chance to win an ‘Absolutely Fabulous’ shopping spree. It’s being supported by extensive radio coverage, digital media and print advertising, plus guests of the movie’s London premiere will each be treated to a tub of Amaze Bites to indulge in during the film. Yum!

The movie brings comedy duo Jennifer Saunders and Joanna Lumley to the big screen for the first time and is out in cinemas on 1 July. Watch the trailer here

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