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06 Feb 2019

New Reduced Sugar Mr Kipling Angel Slices

With consumer demand for healthier foods on the rise, we’ve made category history with the launch of the UK’s first ever ‘better-for-you' version of an established cake range. Our brand new Mr Kipling Reduced Sugar Angel Slices contain 30% less sugar that our original Mr Kipling Angel Slices (6.1g per 24g slice vs 13.1g per 33g slice) and only 100 calories per slice, which is in line with Public Health England's recommended calorie cap for snacks.

22 Jan 2019

Mr Kipling Cakes and Pies move out of black plastic...

In our drive to achieve 100% recyclability across our plastic packaging by 2025, we’re making important progress by removing black plastic from all our Mr Kipling cakes and pies, including national favourites Viennese Whirls and Apple Pies.

16 Jan 2019

Our pledge on plastic

As a founder member of the UK Plastics Pact, we share the Pacts’ vision of a circular plastics economy, where plastics are valued and kept in the economy, but out of the environment. It’s why we’ve set ourselves ambitious long-term goals that support our commitment to the Pact, including a goal for 100% of our plastic packaging to be recyclable, reusable or compostable by 2025.

15 Jan 2019

​ Loyd Grossman on the go!

Our QMS&S team have championed a fresh idea to launch a delicious new range of Loyd Grossman pasta pots and pasta sachets exclusively in Asda.

07 Nov 2018

Treating consumers this Christmas

This Christmas consumers can enjoy new festive additions from Cadbury Cakes and Mr Kipling.

28 Aug 2018

On-pack promotions across our Mini Roll and Cadbury Cake Bar ranges.

​Our Cadbury Cake team are helping consumers celebrate the start of the Premier League season with on-pack promotions across our iconic Mini Roll and Cadbury Cake Bar ranges. 
The promotion, which is currently live and will close on 15 October, gives consumers the chance to win fantastic prizes, including Premier League tickets. Each week during the promotion, we will have 100 prizes available to be won by consumers, including 10 Premier League tickets, as well as some Cadbury merchandise.  

Brands people love

You'll find one of our much loved brands in 96% of British households.

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100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

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Playing our part

Caring for the environment, and building trust in our supply chain.

Our part