Our Internal News

27 February 2018

​Burgers and bubbles boost interest in Batchelors

Asda shoppers are in for a treat with new limited edition flavours from the Batchelors team. 

By identifying popular consumer trends like the nation’s love of Prosecco (Prosecco sales in the UK have exploded since 2008) and the rise in demand for American inspired foods, our Batchelors team has championed fresh ideas to launch two innovative new flavours of Batchelors Pasta N Sauce and Super Noodles core ranges.

Pasta N Sauce has been given a sophisticated shake up with a new Prosecco and Mushroom variety. For those looking for something flavour packed and filling, consumers can enjoy Cheese Burger flavour Super Noodles in a packet.

Neil Statham, Business Account Manager - Asda, said: “We're really excited to be launching these new limited edition flavours in Asda. They will bring some interest and fun to our core business to encourage current and new consumers to be a little ​more ​adventurous."

Find both flavours exclusively in Asda - for a limited time only!

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