Our Internal News

07 February 2018

​Driving Exceedingly Good digital engagement

Mr Kipling is growing its digital presence and creating a buzz online with engaging content across popular social media sites Twitter, Facebook and Instagram.

Amy Heap, Brand Manager - Mr Kipling explains more about the investment behind digital channels: “By developing our digital content we’re aiming to engage with younger consumers and drive awareness of the Mr Kipling brand, providing open discussions with Mr Kipling fans and seeking opportunities to promote our cakes to a new audience. 

Recent successes have included a #12DaysofCakemas competition on Twitter where fans had to guess daily the Mr Kipling cake hiding behind the advent calendar door for the chance to win a selection of Festive treats. This lead to huge engagement with over 20,000 entries, an organic reach of 485k and most impressively, page engagement increased by 347% in comparison to the previous month – smashing all industry benchmarks for engagement on the page.


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