Our Internal News

22 June 2017

Mr Kipling and Roald Dahl partnership

This week Mr Kipling launched its ‘Splendiferous Summer’ campaign - an exciting partnership between Mr Kipling and Roald Dahl, exclusively for Tesco. 
The partnership sees some of our scrumptious Mr Kipling cakes in new packaging featuring some of Roald Dahl’s famous characters including the BFG and Charlie and the Chocolate Factory. 
The campaign will run until the end of August and features an on-pack promotion where consumers who buy a Kipling product from Tesco, can enter their unique code on our competition site to find out if they've won a prize. 
There's lots to win including a trip to New York, Matilda theatre tickets, days out in London, and lots of Roald Dahl merchandise. The site also features an ‘Inspire’ section where parents or grandparents can get ideas for activities to do with their families this summer. 
Look out for the new packs in Tesco stores now. 

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