Our Internal News

04 May 2017

Bisto's Spare Chair Sunday scoops two awards!

We’re delighted to announce that our heartwarming Bisto Spare Chair Sunday campaign scooped not one but TWO awards at the Chartered Institute of Marketing (CIM) Marketing Excellence Awards last week.

Our Spare Chair Sunday campaign triumphed in both the Corporate Social Responsibility category and beat off stiff competition to scoop the prestigious Chair’s Award! 

Spare Chair Sunday saw us partner with Charity Contact the Elderly in September 2015 to launch a nationwide initiative encouraging people to offer a spare chair at their Sunday dinner table to an older person in their community. 

The campaign has now won a whopping 9 awards since its launch and if that wasn’t exciting enough, it's also been shortlisted in the PR Sabre awards, the Charity Awards 2017 and in three categories in the Effie awards which take place over the next few months.


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