About us

Our business model & strategy



Our business model

As a business we believe we have certain capabilities which set us apart from our competitors. We have a broad range of category leading British brands, we have the ability to serve a wide range of customer channels in both the UK and overseas and the capability to manufacture a diverse range of products in multiple formats. 

We have a unique portfolio of British brands which are well loved by the British consumer. We put the consumer at the heart of everything we do and use our insights to create innovative new products that meet consumers’ needs. We build strong relationships with our customers and build joint plans for mutual growth. We are able to service a full range of customers from the major retailers, discounters, convenience, food service, wholesale and international markets.

Our manufacturing capability gives us the scope to manufacture a diverse range of products from sauces, powder mixes, desserts and cakes in a range of formats from tins, jars, pouches and cartons. We have an experienced management team who have a deep understanding of today’s food industry and a workforce with many years of experience in manufacturing and product development.

We are committed to being a responsible food business and have leading standards of safety both for our food and our colleagues. We have taken a pro-active role in the health agenda making a number of key commitments over the next three years.



Our strategy

Recent developments in the external environment have adversely affected the Group’s performance. As a result, the Board has reviewed its strategy and decided to adjust the balance of priorities between existing strategic objectives. Going forward we will pursue a strategy which is more evenly balanced between the three objectives of delivering revenue growth, achieving cost and efficiency savings and reducing net debt. 


Our three strategic priorities
How we deliver our strategy


Protect & drive revenues

Cost & efficiency

Cash generation 

• Invest in innovation and marketing to drive growth ahead of category levels
• Further strengthen well established relationships with major customers

International• Strong double-digit revenue growth

Strategic partnerships
• Cadbury and Nissin to deliver growth

Underpinned by 2 year cost reduction programme
Logistics restructuring
• Combining warehousing and distribution solutions

SG&A re-sizing
• Removing complexity and duplication

Manufacturing & Procurement
• Ongoing cost savings

Lower pension costs 
• New agreement with £32m reduction in cash costs over 3 years

Maintain diversified sources of financing
• Extended maturity of capital structure

Tightly focused capital expenditure
• Maintain at approximately 3% of revenue 

Targeting below 3.0x Net debt/EBITDA in the next 3–4 years


Generate Value for our Shareholders 

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

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