► ResponsibilityEncourage healthier choices

Encourage healthier choices


We’re proud to produce great tasting and affordable British brands that consumers love and enjoy as part of a healthy, balanced diet. The health of our consumers matters to us and we believe industry and government must work
together to educate consumers on nutrition and make it easier for them to make informed choices. 

For many years, we’ve adapted our recipes to enhance their goodness and reduce things like salt, sugar and saturated fats. We've introduced better for you versions of some of our most popular ranges, all while never compromising on quality or taste, and we remain committed to ensuring our products are clearly labelled with nutrition information so consumers can make informed choices. We're also responsible when advertising and promoting our products, particularly when it comes to younger consumers. 

Here’s some of the things we've already done to encourage healthier choices:

red-petal-small.jpg  Over the last decade we’ve removed 1,000 tonnes of salt from our portfolio and introduced low salt versions of some of our most popular ranges including OXO stock cubes and Bisto gravy granules.
red-petal-small.jpg  We've reformulated many of our products to lower their sugar content, including our Mr Kipling Deep Filled Mince Pies and Apples Pies through which we achieved a 9.6% and 9% sugar reduction respectively. Against a base year of 2015, we're on track to remove 1,000 tonnes of sugar from our portfolio by the end of 2019. We also made category history and
launched the first ever ‘better-for-you’ version of an established cake range with the launch of our 30% reduced sugar Mr Kipling Angel and Chocolate slices in early 2019.
red-petal-small.jpg  All our cake and dessert products meet the calorie cap targets set by Public Health England in their sugar reduction programme. 
red-petal-small.jpg  60% of our cooking sauces (by volume sales) include the equivalent of ‘one of your five a day’ vegetables.
red-petal-small.jpg  We were one of the first food manufacturers to adopt the Government’s voluntary front of pack traffic light nutrition labelling scheme, and have since supported the Institute for Grocery Distribution (IGD) to develop best practice guidance to promote consistency across the industry with the aim of facilitating a better consumer understanding of the nutrition information provided. We were also the first company to begin implementing this new label format in line with the IGD guidance document following its publication in 2017. 
red-petal-small.jpg  We fortified our Ambrosia Mini Pots of rice and custard with essential Vitamin D ad we extended the range with two 30% sugar reduced custard variants.
red-petal-small.jpg  We partnered with the IGD during the development of their Healthy Eating in the Workplace programme. We’ve since rolled out healthier menu options across half of our site canteens, with a goal to extend to every Premier Foods location.

Ambitious new goals... 

We recognise that more must be done to promote healthier lifestyles, so we've set ourselves new long-term commitments to underpin our product development:  

red-petal-small.jpg Extend our range of healthier foods:
  • By 2025, every core range will include at least one better for you option. 
    (reduced/no added sugar, reduced salt, low in fat, low in calories, a wholegrain alternative to white, or free from key allergens) 
  • From 2019, introduce at least one new range each year that enables consumers to improve their diet by eating more vegetables, protein or fibre, or delivering products that are fortified for greater nutrition.  
red-petal-small.jpg Enhance the nutrition profile of our existing core range: 
  • Continue to work with Government to implement the Childhood Obesity Plan and their reformulation programmes (targeting salt, sugar and calorie reductions).
red-petal-small.jpg Educate our consumers and colleagues on the nutrition choices they are making to encourage healthier eating:
  • Continue to adopt clear and transparent labelling across our portfolio to help consumers easily understand their nutrition choices. 
  • Extend our Healthy Eating in the Workplace programme across all our sites by 2020.  

Our Case Studies


Better-for-you cake

Reduced sugar Mr Kipling slices

Our approach to sugar reduction is two-fold. One approach is to remove sugar from our products, without compromising on their taste and quality, and the other is to develop better-for-you ‘reduced sugar’ versions of existing products, by way of providing consumer choice.

In 2019 our sugar reduction programme saw us achieve our ambition to remove 1,000 tonnes of sugar from our portfolio against a 2015 baseline. In the same year, we developed a 30% reduced sugar version of our best-selling Mr Kipling cake slices range – the market’s first ever better-for-you version of an established cake brand!

The range launched with a 30% reduced sugar version of our famous Angel Slices, containing just 6.1g sugar and 100 calories per 24g slice, compared with 13.1g sugar and 139 calories in our original 33g slice. We achieved this through sugar reduction in both the cake batter and the mallow, and by replacing the layer of icing that traditionally tops the cake with icing decoration.

Having proved popular with consumers, the range has since been extended to include 30% reduced sugar version of the brand’s Chocolate and Lemon slices. Each individual cake slice across all three variants contains 100 calories or less, in line with Public Health England’s portion recommendation.

Both our original and reduced sugar versions also come in our handy snack pack format, which not only provides convenience for consumers on the go but also helps them manage their portion and calorie intake.

Pure Plant Power...

Introducing Plantastic

Tapping into the increasing numbers of health-conscious consumers moving towards a flexitarian diet, we’ve developed a fresh new brand, Plantastic, designed to offer a range of delicious, convenient, plant-based foods across multiple categories. The brand was launched in Autumn 2019 with our range of flapjacks and cakes in four modern flavour combinations - Lemon and Tumeric, Apricot and Ginger, Orange and Parsnip and Cherry and Chocolate. They all contain a source of fibre and provide a nutritious on-the-go snack.

Following on from their success in market, the brand has expanded into the chiller aisle in 2020 with the launch of our Strawberry Mixed Grain Snack Pots; healthy mixed grains in a coconut cream with a Strawberry fruit layer, for a snack that provides a source of protein and is low in fat.

Consumers can also pick up a delicious Plantastic snack front-of-store, providing the ultimate healthy on-the-go snack option!

Better-for-you curry

Our healthier Sharwood’s Indian range

In our commitment to extend our range of healthier foods, in 2018 we developed a better-for-you range of our popular Sharwood’s Indian cooking sauces and accompaniments. The range includes 30% Less Fat Korma and Tikka Masala cooking sauces, a 50% Wholewheat Naan Bread and Low Fat Plain Poppadoms.

With just 4.4g and 3.9g of saturated fat per 100g in our reduced fat Korma and Tikka Masala cooking sauces respectively, they contain on average 60% less fat than their takeaway equivalent, meaning curry fans can have their favourite curry and still lead a balanced lifestyle.

Salt Reduction

Taking salt out of our portfolio

Our approach to salt reduction is two-fold. One approach is to remove salt from our products, without compromising on their taste and quality, and the other is to develop better-for-you ‘low salt’ versions of existing products, by way of providing consumer choice.

We have actively engaged with the Government’s salt reduction programme since its launch in 2006, removing 1,000 tonnes of salt from our portfolio since that time, and achieving full compliance with their salt targets for Breads, Ready Meals, Soup, Noodles & Pasta, Flavoured Rice, Sponge Puddings, Stocks and Gravies. Specific examples of this work include a 12% salt reduction in our bestselling Loyd Grossman Basil and Tomato cooking sauce, an 9% salt reduction in our popular Oxo Vegetable Stock Cubes, and between a 13-26% salt reduction across three of our Bisto Best Gravy Granules products.

We’ve also introduced low salt versions of some of our most popular ranges, including Bisto Gravy Granules, Oxo Stock Cubes, and most recently a low salt version of our SAXA salt brand, aptly named So-Low, and containing 50% less sodium than table salt.

Vitamin D in Ambrosia

Fortified Custard and Rice Pudding

In 2014, we launched our Ambrosia Mini Pots range - delicious pots of custard and rice pudding, specially formulated for young children with calcium and added vitamin D.

Getting a good balance of all nutrients, vitamins and minerals is important to overall health, with calcium and vitamin D being vital for growth and development in young children. Often called the ‘sunshine vitamin’, Vitamin D is produced by our bodies when the skin is exposed to sunlight. However, in the winter when the sun’s rays are not strong enough, we need to get extra vitamin D from our diet.

Bringing together calcium from dairy goodness and added vitamin D, our Ambrosia mini pots help support strong bones, and come in convenient small pot sizes suitable for younger appetites.

Homepride Extra Veg

Veg packed pasta bakes

In 2016 we launched a tasty new range of Extra Veg Pasta Bake sauces from Homepride, designed to help parents improve their children’s diet through eating more vegetables and in turn increasing their fibre and nutrient intake. Each of the sauces in the range include 80g of ‘hidden’ veg per serving, the equivalent of ‘one of your five a day’.

Available in 3 delicious variants including Tomato, Courgette & Pepper and Creamy Tomato, Mushroom and Spinach, the range also has no added sugar.