► ResponsibilityDrive ethical sourcing

Animal Welfare


We use animal-based ingredients such as milk, eggs, meat and fish across a range of our products. We believe all animals should be treated responsibly and with dignity, and we work with our suppliers to ensure high standards of animal welfare are met.

Our Animal Welfare Policy supports the Farm Animal Welfare Committee's stated Five Freedoms, identified to safeguard and improve welfare within the proper constraints of an effective livestock. They are:

  1. Freedom from hunger and thirst. by ready access to fresh water and diet to maintain health and vigor.
  2. Freedom from discomfort. by providing an appropriate environment including shelter and a comfortable resting area.
  3. Freedom from pain, injury or disease.
  4. Freedom to express normal behaviour.
  5. Freedom from fear and distress.

Our policy spans all animal species reared or caught for supply to us including beef, pork, lamb, mutton, poultry, dairy, finned fish and egg products. We are both a direct purchaser (Direct) of animal product (e.g. meat, egg, milk powder) and an indirect purchaser (Indirect) through our ingredient supply chain, where the raw material forms part of a component of a larger ingredient system (e.g. a chicken derivative used in a flavour or paste system).

While we are a significant purchaser of animal species within the UK, we also source from the EU and outside of the EU. In all cases we apply our Animal Welfare policy and look to purchase to an equivalent British welfare standard and comply to local legislation as a minimum.


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Case Study: Meet one of our dairy farmers


Meet Farmer Paul George of Namserrow Farm, Cornwall.
Farmer-Paul-George.jpg Paul provides us with the fresh milk that goes into making our creamy Ambrosia desserts. He farms Holstein Friesian Cows, famous for producing high yields of quality milk, and like all our farmers puts the welfare and happiness of his cows above all else. Paul's cows have access to roam outside all year round, and in the Spring and Summer months enjoy grazing on lush West Country grass.
In his own words, "If we have happy and healthy cows, they'll reward us with quality milk."