► ResponsibilityReduce our environmental footprint

Reduce our environmental footprint


Delivering environmental improvements across our operations 

We strive for continual improvement when it comes to our environmental performance and encourage all colleagues to play their part in driving improvements across our operations.

Our internal Green Matters environmental campaign, which is supported by 65 Environmental Champions, runs in partnership with the Woodland Trust’s Woodland Carbon Scheme and commits us to planting 25m2 of trees for every tonne of CO2 we reduce our emissions by.

Over the last four years we’ve planted over 29 acres of new woodland, which in turn has removed 4,924 tonnes of CO2 from the atmosphere, over and above the reduction achieved by our sites. Building on this success, we’re now working in partnership with the Woodland Trust, the Rivers Trust and several food businesses to develop a programme focused around planting trees where they can reduce water stress, flooding and soil erosion from farm land. Planting is due to begin in 2019.

All of our manufacturing sites (excluding Knighton) are accredited to globally recognised standards of environmental management through ISO 14001.



Our longer-term environmental goals and performance in 2018-19:

red-petal-small.jpg CO2 Emissions
Target: Achieve a 55% absolute reduction in CO2 emissions by 2025 against the 1990 baseline.
Progress: Our overall C02 emissions in 2018/19 have reduced by 37% to 64,718 tonnes against our baseline figure of 103,102 tonnes CO2  (Year ended 31 December 2008 when we first started to collect emissions data). 
red-petal-small.jpg Food Waste
Target: Send zero food waste to landfill from direct operations and contribute to reducing food waste across the whole supply chain from farm to fork, including within our operations.
Increase food waste re-distribution to over 750 tonnes per annum by 2020
Progress: During 2018/19 we have continued to maintain zero waste to landfill. We have increased the amount of food waste that goes to re-distribution to 304 tonnes, an increase of 24% compared with the previous year. We became a founder member of Champions 12.3, and were one of the first companies in the UK to publicly declare our food waste figures.
red-petal-small.jpg Packaging
Target: Minimise the impact of used packaging associated with food and drink products and to encourage innovation in packaging technology and design that contributes to overall product sustainability.
Progress: We are proud to be founder members of the of both Courtauld 2025 and the UK Plastics Pact. Together by 2025, these initiatives aim to:
• Reduce consumer waste in the home, including packaging, by 20%;
• Eliminate unnecessary single use plastic;
• Move to 100% reusable, recycle or compostable plastic packaging;
• Ensure that 70% of plastic packaging is effectively recycled or composted; and
• Use an average of 30% recycled content across plastic packaging 
Work is now underway to identify opportunities to enable us to support these commitments, and we will be reporting our progress against the UKPP annually from 2019.
red-petal-small.jpg Water
Target: Deliver continuous improvement in the use of water across the whole supply chain and take action to ensure sustainable water management and stewardship. Contribute to an industry-wide target to reduce water use by 25% by 2020 compared to 2007.
Progress: The Group Environmental Manager sits on the Courtauld 2025 Water Stewardship Steering Group as Co-Chair. Our planned project, in partnership with the Rivers Trust, to plant trees where they can reduce water stress, flooding and soil erosion from farm land is planned to start in 2019. In 2018/19 we exceeded this target, reducing our overall water usage by 719,753 cubic meters (on a like-for-like basis), 28.2% less than our baseline figure of 1,002,512 Cubic Meters (Year ended 31 December 2008 when we first started to collate water usage data).
red-petal-small.jpg Transport
Target: Reduce the environmental impact of our transport operations, whether from own fleet operations and third party hauliers, in terms of both carbon intensity and air quality aspects. 

Embed a fewer and friendlier fuel miles approach within food transport practices.

Progress: Electric vehicle charging points have now been installed on or adjacent to eight of our manufacturing or office sites. The consolidation of our logistics operations to a single distribution centre in Tamworth has resulted in an estimated reduction of approximately 1.1 million road miles this year. This will have reduced the CO2 emissions from transport by an estimated 1,260 tonnes.


Our products are packaged in a way that balances the need to ensure food safety, preserve freshness and taste, prevent food waste, provide convenience, and share important information with consumers. We continue to work hard to optimize our packaging to reduce its environmental impact; using more materials from certified sustainable sources wherever possible, increasing our use of recycled materials, and increasing the recyclability of our packaging. Indeed, 94% of our packaging by weight is recyclable. 


We support a vision for a circular plastics economy, where plastic is valued and kept in the economy, but out of the environment. It’s why we signed up as a founding member of the UK Plastics Pact and pledged to work with governments, businesses, local authorities, NGOs and citizens to help transform the UK plastics packaging sector by 2025 and commit to support its four ambitions: 

  • Eliminate problematic or unnecessary single-use packaging
  • 100% plastic packaging to be reusable, recyclable or compostable
  • 70% of plastic packaging effectively recycled or composted
  • 30% average recycled content across all plastic packaging 

To achieve this vision and shape our own use of plastics within product packaging, we’ve adopted a recycle, reduce and remove strategy to set ourselves ambitious goals. This means reviewing the recyclability of and volume of plastics used within our packaging and identifying where we can make improvements. Where an alternative packaging material is available, is deemed suitable and is more sustainable for the environment, we will look to remove plastic.


Our use of plastics today

  • Plastics comprise 12% of the total volume of our packaging portfolio. 
  • We’ve removed 320 tonnes of plastic materials from our packaging over the last three years.
  • Almost 70% of the plastics we use are recyclable, in accordance with today’s on-pack recycling label guidelines.  
  • In early 2019 we removed black plastic from all of our Mr Kipling cakes and pies, switching from using black plastic trays to recyclable, clear plastic trays with a minimum 50% recycled content. This workstream has removed 400 tonnes of black plastic from the UK market annually.

Our long-term goals:

 Embed environmentally sustainable packaging across our portfolio:
  • 100% of our plastic packaging to be recyclable, reusable or compostable by 2025
  • We continuously review our customer and consumer packaging to minimize it wherever possible. Through this we aim to reduce the weight of plastics used by 500t by 2025.
 Engage with our supply chain to minimise the environmental impact of our packaging and explore more sustainable solutions for our packaging innovation:
  • We will remove problematic plastics (PVC and PS) from our portfolio by end of 2020.
  • We will actively seek to increase the use of recycled plastic content across our portfolio to help create a market-pull for recycled polymers, wherever practicable, and in compliance with food safety standards.
  • As we innovate new packaging, we will investigate use of all recyclable plastic material options as well as reusable designs, compostable substrates and also any non-plastic packaging which may offer improved long term sustainability.   
 Educate consumers and customers by providing clarity on disposal options:
  • We will continue to clearly and transparently label our products, in compliance with OPRL guidelines, so that our consumers can easily understand the recyclability of any end of life waste packaging. With 100% of our UK Retail portfolio to carry OPRL* by end 2019 

Plastics case study: Mr Kipling cakes and pies move out of black plastic

Mr-Kipling-logo-(2).jpgIn early 2019 we switched from using black to recyclable, clear plastic trays with a minimum 50% recycled content across our Mr Kipling cakes and pies, including national favourites Viennese Whirls and Cherry Bakewells.  

This project has removed 400 tonnes of black plastic from the UK market each year and marks an important step in our commitment to achieve 100% recyclability across all our plastic packaging by 2025. Black plastic is problematic because it cannot currently be classified as widely recycled in accordance with On-Pack-Recycling-Label (OPRL) guidelines. Although the black material used is recycled content and the black trays are technically recyclable, UK recycling centres do not currently have the optical sorting equipment needed to identify it and as a result, black plastic will often get sent to landfill or incineration. 

Building on this success, we are now starting to transition out of black plastic across our Cadbury cake and pudding portfolio. 

Food waste 

We support the UN Sustainable Development Goal 12.3 of halving food waste globally by 2030. To support this goal:

  • We have signed up to Champions 12.3 (a coalition that consists
    of governments, businesses and other organisations) which aims to mobilise action and accelerate progress toward achieving this goal, and in 2018 we were one of the first companies in the UK to publicly report our
    food waste figures through Champions 12.3 reports published on Tesco’s website. Read our latest report here.
  • In 2018 we also became a founder signatory of the IGD WRAP Food Waste Reduction Roadmap, which encourages food and drink  organisations to consistently measure and report their food surplus and waste data. We will first report against this in 2019.
  • We are a signatory of the Courtauld Commitment 2025, a
    voluntary 10 year ambition that brings together organisations across the food chain to make food and drink production and consumption more sustainable.

Read our case studies below to find out what we're already doing.



Food Waste case study: Partnership with Company Shop

company-shop-logo.pngWe are proud to partner with Company Shop to redistribute food waste back into the human food chain and to support those most in need within our communities. Company Shop take our edible but damaged and therefore unsaleable food and sell it to community members at a discounted price. Profits are used to help fund activities and workstations for the local community which take place at Community Shop centres and include, for example, cookery lessons, craft sessions, lunch clubs and CV writing workshops.

Ambitious targets... 
As well as maintaining our zero waste to landfill commitment across our operations which we have fulfilled since 2013, we continually strive to maximise the opportunity to redistribute our edible food waste back into the human food chain so as to support those most in need. In 2018 we redistributed 304 tonnes of food waste to Company Shop – an uplift of 24% compared with 2017 – and in 2019 we’ve set ourselves the ambitious target of redistributing a total of 750 tonnes. We’re also aiming to double the number of our manufacturing sites that partner with Company Shop from three to six in 2019, and we’ve begun sending product directly from our manufacturing sites rather than via our distribution centre which brings the double benefit of maximising product shelf life and reducing road miles, and so also reducing C02 emissions.  


Food Waste case study: Zero waste to landfill

The grocery industry is responsible for producing more than six million tonnes of waste a year, including waste food, drink, and packaging. A lot of this is sent to landfill which has a significant environmental cost through the creation of damaging greenhouse gases such as methane, and a financial cost to businesses and households.

In 2010 we sent more than 10,000 tonnes of waste to landfill at a cost of around £1.2 million. Through our initiatives to tackle this, we are proud to say that since 2013 we have maintained a zero waste to landfill status. We have achieved this by focusing on reducing the amount of waste we generate, recycling wherever possible and managing unavoidable waste better to avoid landfill.   

For example, we have recently started to send pallet labelling reel backing paper and Bisto lidding waste to be turned into animal bedding, and we are in the process of eliminating (where possible) single use plastics in our canteens, offices and meeting rooms.