► ResponsibilitySupport our communities

Support our communities


Supporting the communities in which we operate both locally and nationally is in the DNA of our business and a powerful way to engage our colleagues behind a shared and meaningful purpose.

We do this in three key ways:

1. Supporting a corporate charity partner:

By working together we believe we can make a bigger impact, which is why as a business we support one corporate charity partner, chosen by our colleagues.

Mind-logo-designed-by-Glazer.jpgOur corporate charity partner for 2018-2020 is leading UK mental health charity, Mind. During our two year partnership we've set ourselves an ambitious target to raise £200,000 to support their Peer Support Service, which aims to empower people to use their own mental health experiences to help others either one-to one, online or in a group.

And we're making good progress! One year into the partnership and through a wide range of employee-led fundraising activities, a cross-company hike and our site-based donation stations where colleagues can donate clothing and homeware to be sold in Mind UK shops, we've already raised £164,000.

2. Supporting our industry charity:

GroceryAid-Gold-Sponsor-logo.pngGroceryAid is an industry charity set up to make life better for grocery people in need. Our ongoing support of their important work has seen us stage fundraising events and work to drive awareness and understanding of GroceryAid through our network of Charity Champions. In recognition of our support, in 2019 we’ve been awarded Gold level supporter status, up from Bronze!

3. Supporting community projects local to our sites:

Supporting local causes enables our colleagues to make a visible difference within their local community, and they embrace the opportunity to do so!

Local community projects our colleagues have chosen to support over the last year include St John's Hospice, Claire House Children’s Hospice, Clatterbridge Cancer Unit, Age Concern St Albans, Kingfisher Dementia Club, Riding for the Disabled Duchy Group and Okehampton Foodbank.


Our Case Studies


Partnering with Mind

Raising awareness of mental health

When we embarked on our partnership with Mind in 2018, as well as setting ourselves an ambitious £200,000 fundraising target to support their Peer to Peer Support Service, through which volunteers draw on their own experiences to help others, we also wanted to leverage the partnership both to raise awareness of and reduce the stigma of mental ill-health within the workplace, and to help any of our own colleagues struggling with mental health problems.

As well as signposting colleagues towards Mind’s mental health support services and resources, we signed the Time to Change Employer pledge, a commitment to change the way we all think and act about mental health in the workplace. This led to us appointing Mental Health First Aiders at each of our sites on a volunteer basis; colleagues who are trained to listen, remain confidential, reassure and respond to fellow colleagues and who are equipped with the skills and confidence to approach and support someone experiencing mental ill-health. We now have almost 30 Mental Health First Aiders trained across our business, and we’re not stopping there... we’ve set ourselves a goal to train all colleagues in mental health awareness by 2021, starting with our people managers which is now well underway.

In addition, we partner with a third-party Employee Assistance Programme, Lifeworks, which gives our colleagues free access to a confidential support service designed both to encourage mental well-being and to provide support with many of life’s challenges from physical ill health and depression, to a family bereavement and spiraling debts.

Throughout our partnership with Mind we have also actively engaged with external mental health awareness campaigns including World Mental Health Day, Time to Talk Day and Miles for Mental Health, along with providing some of the tools and techniques recommended for greater mental well-being. The partnership has given us a unique platform from which to do this effectively.

“We are so grateful to the employees at Premier Foods for their commitment and enthusiasm in getting behind our partnership. Not only have they embraced all manner of fundraising activities but as a business, through signing the Time to Change Pledge and implementing a number of key changes, they have committed to making mental health a priority. One in four of us will experience a mental health problem every year so it is vital that we provide advice, information and support so that no one has to face their experience alone. The money Premier Foods have raised will help us to achieve this through our Peer Support programmes.”
(Emma Ihsan, Head of Corporate Partnerships, Mind)

Partnering with GroceryAid

Achieving Gold Supporter status

Since 2018, our partnership with GroceryAid has seen us actively support their three critical pillars – awareness, fundraising and volunteering. For this, we are proud to have been awarded Gold Status Supporter for two years in a row, first in 2019 and again in 2020.

Critical to this ongoing success is our representation on both GroceryAid’s President and Southern Network Committees, as well as our dedicated network of Charity Champions who work across our business and through whom we are able to engage our wider colleague population to support fundraising activities and spread the word of the charity’s purpose, projects and support services. For instance, over the last twelve months, as well as celebrating GroceryAid Awareness Day and supporting several internal communication campaigns designed to raise awareness, our Charity Champions also helped us coordinate a suite of fundraising activities from quizzes, raffles and spin classes.

In addition, as a business we support GroceryAid’s own calendar of fundraising events through paid participation and through our colleagues volunteering their time. In 2019 this included their touch Rugby tournament, Barcode Festival and annual carol concert.

We remain passionate about supporting the important work of our industry charity partner GroceryAid.

“Premier Foods has been fantastic and really embraced our new awards scheme. Contributing across all three pillars of awareness, fundraising and volunteering, they have doubled their support. We can’t praise this effort highly enough.”
(Steve Barnes - GroceryAid Chief Executive)