Still the same exceedingly good taste as the traditional and much-loved Mr Kipling Viennese Whirls, they will sit alongside the original range in store.
The move sees another of the brand’s iconic cakes being made available in a format for the more health conscious shopper, following the success of its 30% Less Sugar Angel, Chocolate and Lemon slices, which first launched in February 2019.
Mathew Bird, brand director for Sweet Treats at Premier Foods, comments: “Consumers are increasingly concerned about their sugar intake. Within the cake category, our Mr Kipling 30% Less Sugar range helps consumers to address this, allowing people to enjoy sweet treats responsibly from time to time.”