Mr Kipling has launched packs of miniature pies and tarts to give consumers bite size, permissible treats that can be enjoyed as part of an everyday sharing opportunity, with ‘nibbles and bites’ accounting for 65.6m occasions annually.
Following the launch of the Mr Kipling Mini Mince Pie selection for Christmas 2019, the range includes Mr Kipling Mini Bakewell Selection (lemon, cherry and caramel) and Mr Kipling Mini Fruit Pie Selection (apple & blackcurrant, Bramley apple and cherry) packs to make some of the brand’s most recognisable products available in new occasions. The line-up is completed by the brand’s first move into sponge tarts, with the Mr Kipling Sponge Tart Selection introducing almond & raspberry, double chocolate and lemon & coconut tarts in the new format.
Mat Bird, Brand Director for Sweet Treats, comments: “We know that people already love our Mr Kipling range and the new minis range will give people more ways than ever to enjoy their favourite pies and tarts.”