Alastair Murray, Acting Chief Executive Officer
“I am pleased to report an encouraging start to the year with Group sales up +1.1% and ahead +2.6% in the UK. As we previously noted, we are increasing our consumer marketing investment this year and both Mr Kipling and Batchelors have already benefitted from TV advertising campaigns in the first quarter. Many of
our largest brands have built on strong category positions and grown market share, and we achieved branded
growth in the quarter of nearly 3%. These figures provide evidence that the Company’s strategy is delivering
results. Our expectations for the full year remain unchanged.”
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