► About UsOur Board of DirectorsSenior Management Team

Senior Management Team

Find out more about the Senior Management Team and click on a photo to read a short biography...


Alex Whitehouse

Chief Executive Officer

Appointed to the board: Appointed as Chief Executive Officer and member of the Board in August 2019.

Skills and experience: Alex joined the Company in July 2014 and was appointed Managing Director of the Grocery Strategic Business Unit in September 2014. He was promoted to UK Managing Director in April 2017. Alex has more than 20 years senior international, marketing, sales, strategy, innovation and general management experience gained across multiple geographies. He spent 18 years with Reckitt Benckiser plc where he held senior marketing and general management roles including Managing Director, New Zealand and most recently Worldwide Head of Shopper & Customer Marketing. Earlier in his career, he held a number of retail management positions with Whitbread plc.

Duncan Leggett

Acting Chief Financial Officer

Skills and experience: Duncan was appointed acting Chief Financial Officer in August 2019, on a temporary basis, whilst the Board undertakes a search process to appoint a permanent Chief Financial Officer. He joined the Company in September 2011 and has held a number of senior roles within finance including Head of Reporting, Group Financial Controller and most recently Director of Financial Control and Corporate Development. Prior to joining the Company Duncan spent nine years at KPMG working with clients across a variety of industries.

Key responsibilities: Duncan’s responsibilities currently include operational and corporate finance, corporate development, investor relations and property.

Simon Rose

General Counsel, Company Secretary

Appointed to the Board: Simon joined the Company in August 2018 as General Counsel & Company Secretary. He sits on the plc Board in his capacity as Company Secretary.

Skills and experience: Simon was previously Head of Corporate Legal Affairs and Group Property at Pladis, a global branded biscuits, confectionery and snacks business (incorporating United Biscuits, Ülker, Godiva and DeMet’s Candy Company) having originally joined United Biscuits in 2003. He is a qualified solicitor and spent 12 years in private practice at Freshfields Bruckhaus Deringer and then as a Partner at Burges Salmon.

Key responsibilities: Simon is responsible for legal, intellectual property and corporate governance.

David Wilkinson

HR & Communications Director

Skills and experience: David was appointed Human Resources Director in July 2014. He joined Premier Foods in 2007 as Head of Group HR, with responsibility for the corporate and group functions, as well as Resourcing and HR Administration. In December 2011 David was appointed Director of HR Support, and in January 2013 he became HR Director of the Hovis Bread and Milling division, with responsibility for 5,000 employees across 22 sites. Prior to joining the Company, David was Head of Human Resources for Renault UK and Nissan Motor GB, and has held a number of senior HR roles at Nestle UK, Granada, and J Sainsbury PLC.

Key responsibilities: David's responsibilities cover all aspects of HR, with specific emphasis on developing talent and capability, resourcing and reward, as well as overall leadership of the Human Resources function.

Mark Hughes

Procurement & Central Ops Director

Skills and experience: Mark joined the Company in 2007 as Group Procurement Director following the acquisition of RHM. Mark joined RHM in 2003 as Divisional Services Director (Bread Bakeries) and became Group Procurement and Logistics Director and a member of the Group Executive of RHM in 2006. Mark was previously director at Archer Daniels Midland Milling (UK) and has held a number of senior positions with Associated British Foods plc.

Key responsibilities: Mark's key responsibilities are the control and risk management of c. £550m of spend on ingredients, packaging, energy, machinery, facilities, engineering, marketing and all corporate spend. Responsibilities include ensuring the Company remains competitive and well placed within a changing market through the provision of innovative procurement processes, policies, stakeholder engagement and external supplier relationship management. Mark’s operational responsibilities also include Food Quality, Health & Safety and Environment.

Jette Andersen

Managing Director, International

Skills and experience: Jette joined the Company in February 2016 as Managing Director, International. Prior to joining the Company Jette spent 11 years at Orangina Schweppes International (OSI) where she held a number of senior international roles based in Copenhagen, Zurich and Amsterdam. Most recently she was General Manager North Europe, French Territories, Caribbean and North America leading the development of OSI’s business in 40 markets. Earlier in her career Jette held various sales and marketing positions with the Coca-Cola bottling company in her native Denmark.

Key responsibilities: Jette is responsible for building the Company’s International business around the globe.