As a leading British food company, we have an obligation to do what we can to encourage healthier food choices.
But we recognise more needs to be done to promote healthier lifestyles, so we are making a commitment to go further. Specifically, throughout the next three years, we will:
We’ve launched three new product ranges from Batchelors which directly support two of our recent health commitments to encourage healthier food choices:
1) To launch nutritious new products with higher levels of fibre, protein and macro nutrients and 2) To ensure at least three-quarters of the new products in our Grocery portfolio are ‘better for you’ choices.
Nearly two thirds of UK adults (63%) think health is an important factor when doing their food shop, so we continually work to reduce calories, fat, sugar and salt across all our brands, while maintaining the high quality and great taste our consumers expect.
Responding to consumers’ desire for ‘better for you’ products, we recently launched Mr Kipling Exceedingly Good cake slices with added wholesome ingredients.
Full of golden oats and dried fruits including cranberry, orange and coconut, our new slices - in delicious Cranberry & Orange and Dark Chocolate & Coconut varieties - contain less than 140 calories and one gram or less of saturated fat per slice.
To help our consumers keep on top of their portion size and calorie intake, our Exceedingly Good slices come individually wrapped in our popular ‘snack pack’ format.
In 2014, we launched the Ambrosia Mini Pots range - delicious pots of custard and rice pudding specially formulated for young children with calcium and added vitamin D.
Getting a good balance of all nutrients, vitamins and minerals is important to overall health. But there are some, such as calcium and vitamin D, that are vital for growth and development in young children.
Calcium is particularly important for strong bones and teeth and is most commonly available from milk and dairy products. Vitamin D also has a special function as it helps small children absorb the calcium they need from food and use this to build strong bones. It also supports the immune system. Often called the ‘sunshine vitamin’, Vitamin D is produced by our bodies when the skin is exposed to sunlight. However, in the winter when the sun’s rays are not strong enough, we need to get vitamin D from our diet even though very few foods contain this naturally.
Ambrosia mini pots bring together calcium from dairy goodness and added vitamin D as partners in the same dessert helping support strong bones. They also come in convenient small pot sizes suitable for younger appetites and with sugar levels that are similar to those found in flavoured or fruity yoghurts for children.
Reducing salt levels in our food can be very challenging, both technically and in terms of taste but is important for people’s health and in reaching national dietary goals.
For many years, we’ve worked on reducing salt across our portfolio. One of our biggest challenges, however, was with Batchelors noodles and pasta ranges. With these types of products, reducing salt can often lead to a loss of flavour with the result that people stop buying the product. To make sure this doesn’t happen our innovation teams and food technologists work hard to find the best formulations that continue to deliver the taste people prefer with less salt and without compromising the benefits that salt has in terms of shelf life and food safety.
This has led to some creative solutions. For example we came up with the novel idea of using seaweed to help reduce the salt content of Batchelors Pasta ‘n’ Sauce Cheese & Broccoli. Surprisingly, seaweed, despite coming from the sea, is very low in salt and in fact contains micronutrients like iodine and iron which help boost other flavours. By using such a new idea, we managed to reduce salt levels by an impressive 25%. And as a result of our efforts, we’ve already achieved a level in these products that is below the salt targets set by the government for 2017 under the Public Health Responsibility Deal
We’ve been one of the first companies to commit voluntarily to the UK government’s recommended front of pack, colour coded nutrition labelling scheme - commonly known as traffic light labelling.
Under the scheme, we include red, amber and green colour-coded icons on the front of our packs to help consumers understand whether a product is high, medium or low in fat, saturated fat, sugar or salt.
The labelling helps consumers make the right choices for their diets but is also helping us focus our development efforts. By aligning our internal nutrition standards with the government’s scheme, where we can we’re targeting to have less ‘reds’ on our labels over time.
This will always be a challenge for critical nutrients in some categories. For example, sugar will always be important to the taste,structure and texture of Mr Kipling cakes. But where we can, we’ve been turning ‘reds’ to ‘ambers’.
Our new Milkshake flavours of Mr Kipling snack packs are a good example where we’ve lowered the fat content compared to other snack pack slices to change the fat and saturated fat labelling icons from red to amber.
You'll find one of our much loved brands in 96% of British households.
When were Mr. Kipling cakes invented? Where does the name Bisto come from?
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