Responsibility

Encouraging healthier choices

We feel a responsibility to help our consumers make healthier food choices. But in order to truly tackle obesity, Government, our industry and other organisations, must work together.

For many years, we’ve adapted our recipes and products to provide ‘better for you’ options and controllable portion sizes, while never compromising on quality or taste.

We were early adopters of really clear front of pack labelling so our consumers can make informed choices. And we’re responsible when we advertise and promote our products, particularly when it comes to younger consumers. 

Some of the specific things we’ve done:

red-petal-small.png We were one of the first companies to implement front of pack traffic light nutrition labelling, which is now found across all our brands
red-petal-small.png We’ve eliminated harmful artificial trans fats from all our products
red-petal-small.png We’ve made great strides in reducing salt in a wide range of products. Since 2010, we’ve removed around 1000 tonnes of salt. We’ve introduced reduced salt versions of favourites such as Oxo and Bisto and risen to the challenge across a range of other food categories.
red-petal-small.png We’ve invested in single portion packs for Mr Kipling and Cadbury cakes, which now represent 40% of our branded cake portfolio
red-petal-small.png We’ve included one of your ‘five a day’ in more than half our Loyd Grossman, Sharwood’s and Homepride cooking sauces
red-petal-small.png We’ve fortified Ambrosia Mini Pots of rice and custard with essential Vitamin D in addition to being a natural source of calcium


We recognise more needs to be done to promote healthier lifestyles, so last year, we made ten key commitments which we aim to deliver by the end of our 2018/19 financial year:

1. Remove 1,000 tonnes of added sugar from our portfolio by 2018 (vs 2015 base year), primarily through a 4 -10% reduction across our cake, desserts and cooking sauces brands. 
2. Introduce calorie caps for all of our cakes and desserts in line with Public Health England's proposed maximum calorie caps (325 for cake and 450 for desserts).*
3. Continue expanding the proportion of single portion packs of cake from 40% to at least 50% of our branded cake portfolio by 2018, to help consumers control their intake.
4. Ensure at least three-quarters of new products in our Grocery portfolio are better for you choices.
5. Launch nutritious new products, including a range of affordable quick meals with higher levels of fibre, protein and micro nutrients.
6. Reduce salt to meet the Government’s 2017 salt targets in 15 categories, and ensure all new products are in line with these targets. 
7. Prohibit the advertising or marketing of foods high in sugar, salt or fat in any broadcast and non-broadcast media directly targeted at children under the age of 16. 
8. Help improve consumer understanding of nutrition by enhancing the information we provide through our own communications channels and continuing to champion front of pack traffic light nutrition labelling.  
9. Work with our suppliers to create innovative new technologies, ingredients and products that will provide a nutritional benefit to our brands.
10. Expand healthy eating programmes across all of our factories and offices to encourage colleagues to make healthier choices.

* This has been updated from our previous calorie caps to better align with the Government's recommendations as part of the Childhood Obesity Plan.

We’re making good progress against our commitments. We’ve already removed more than 200 tonnes of sugar across our Mr Kipling, Ambrosia, Angel Delight and Sharwood’s brands, and we've also launched a number of ‘better for you’ products, some with higher vegetable and protein content and others with no added sugar. Check out our case studies below for more.

We’ve embarked on a healthier eating initiative for our colleagues. Working with our contract caterers, we’ve established a new café at Head Office with more competitively priced and prominently displayed healthy food options.

And at our manufacturing sites we’re developing healthier menu options (e.g. grilled instead of fried) as well as developing incentives to encourage healthier food choices. This will launch in Spring 2017, with plans to roll it out more widely across 2017 and 2018.

We also published our marketing to children policy, which goes further than industry codes of conduct. Check it out.

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Case Study:
Sugar reduction in Mr Kipling Viennese Whirls

Mr-Kipling-Viennese-Whirls.jpgIn support of our commitment to sugar reduction, in February 2017, we launched our new and improved Viennese Whirls. After more than a year of development, trialling and consumer testing, we developed a recipe which contains lower sugar and saturated fat levels by using natural ingredients.

Sugar reduction was targeted in both the biscuit and the crème and saturated fat reduction was achieved in the crème filling.  Overall this also led to a calorie reduction.

Based on the previous year’s sales, as a result of our reformulation, we are expecting to remove 450 million calories, 50 tonnes of saturated fat and 50 tonnes of sugar from the market.
 

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Case Study:
Reducing sugar in Ambrosia custard and rice pudding 

Since last year, we have been working to reduce sugar in our best-selling desserts products – Ambrosia custard and rice pudding.  Thus far, we have removed 112 tonnes of from our Ambrosia Devon custard recipes across all formats, which equals a 7% reduction in added sugar. 5000354800931_T5.jpg

Looking ahead, we plan to reformulate further. Not only will we remove an additional 7% of added sugar from the Ambrosia standard custard recipe, but we also plan to achieve a 10% reduction in added sugar in our rice pudding standard and low-fat recipes across all formats. By completing the second phase of sugar reduction in these Ambrosia dessert products, we expect to remove further 210 tonnes of sugar from the UK diet (based on last year sales data).

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Case study:
Innovation from Homepride

​We’ve launched a new range from Homepride, especially targetted at children, which directly supports our commitment to ensure at least three-quarters of the new products in our Grocery portfolio are ‘better for you’ choices.

The new pasta sauces include classic favourites: Bolognese, Cheesy Tomato and Tomato & Mediterranean vegetable – each with 80g of ‘hidden veg’ per serving to help contribute towards the recommended five portions of fruit or vegetables children should enjoy each day.

The cooking sauces are inspired by Britain’s favourite ethnic dishes and include: Caribbean Sauce with Mango, Indian Korma Curry, Chinese Sweet & Sour and Thai Creamy Sauce. Each pouch contains two servings and has no added sugar, salt or preservatives.
 

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Case study:
Reformulating to improve our pasta sauces

We've removed 40 tonnes of salt from our cooking sauces, an average of 30%, since 2010 and now meet all Government 2017 salt guidelines. We’ve also worked hard to make our sauces more nutritious; for example, around 70% of the sauces we sell already contain one of your five fruit and veg a day, with all of our Loyd Grossman tomato-based sauces containing a minimum of one serving of vegetables. 

Looking ahead, we’re planning even further changes to make our sauces healthier. For example, we’re working on adding 50% more vegetables to our Homepride pasta bake sauces as well as removing added sugar from these and some of our most popular Asian cooking sauces.

 

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Case Study:
Ambrosia mini pots with calcium and vitamin D

Ambrosia-Mini-Pots.jpgIn 2014, we launched the Ambrosia Mini Pots range - delicious pots of custard and rice pudding specially formulated for young children with calcium and added vitamin D.
 
Getting a good balance of all nutrients, vitamins and minerals is important to overall health. But there are some, such as calcium and vitamin D, that are vital for growth and development in young children. 

Calcium is particularly important for strong bones and teeth and is most commonly available from milk and dairy products. Vitamin D also has a special function as it helps small children absorb the calcium they need from food and use this to build strong bones. It also supports the immune system. Often called the ‘sunshine vitamin’, Vitamin D is produced by our bodies when the skin is exposed to sunlight. However, in the winter when the sun’s rays are not strong enough, we need to get vitamin D from our diet even though very few foods contain this naturally.
    
Ambrosia mini pots bring together calcium from dairy goodness and added vitamin D as partners in the same dessert helping support strong bones. They also come in convenient small pot sizes suitable for younger appetites and with sugar levels that are similar to those found in flavoured or fruity yoghurts for children.   

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Consumer thoughts

"(Oxo) Made a delicious fish pie with lemon and thyme herbs and more plopped into my white sauce...really lovely subtle flavours which complemented the fish to a tee!" Source: Facebook

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