Gateaux

Synonymous with Irish life, Gateaux has been at the heart of Irish families for over fifty years.  The brand’s delicious range of cakes has retained it’s huge popularity over the years, becoming a staple product in many an Irish consumer’s shopping basket.

In July 1949 production first began in the company’s newly built factory in what was then the country village of Finglas, Dublin. Today the brand now consists of a range of over 70 different cakes, each traditionally baked with care and consistent excellence, and is now the biggest selling cake brand in the Irish market.

Although the brand has some cakes in the small cake markets, Gateaux is best known and loved for Swiss rolls and logs.  In fact they are so loved that if you added all the Swiss rolls and log packs sold in one year they would stretch from Dublin to Barcelona! Other favourites in the range include queen cakes, trifle sponges, battenbergs and jam tarts.

Premier Foods Ireland continues to support the Gateaux brand with great value offerings such as the regular 50% extra free on all our swiss rolls and 20% extra free on logs. 2009 has seen the introduction of some new and exciting promotions and also promised the introduction of new products into the range.  Additional brand support out-of-store includes regular bursts of the “Gotta Getta Gateaux” television  and radio advertisements.