Mothers Pride

The Mothers Pride brand is over 70 years old, making its first appearance in the north in 1936 and becoming a national brand in 1956. Originally sold wrapped in wax paper, it progressed with technology to introduce the now-familiar plastic bread bag, although Mothers Pride Scottish Plain can still be bought in wax-wrapped bags.

Mothers Pride began baking 'Plain Bread' in Scotland in 1958, and the product has had a long and proud association with Scotland. Until the 1970s it was the only type of bread readily available in Scotland. The product itself is quite unique in both taste and appearance, with tall, thin slices and a dark crust. It’s a truly Scottish product, rarely found south of the border.

Mothers Pride also has a range of Bakery Snack products, from tasty crumpets and teacakes to delicious pancakes and scones.

The familiar tartan wrapping of the much-loved Mothers Pride Plain loaf is an officially recognised tartan. Mothers Pride tartan was registered with the Tartan Society on June 1st 1996 and is used on the packaging of the range of Mothers Pride Scottish bread and bakery products.

Mothers Pride was heavily advertised throughout the 1960's and 1970's, some of which won awards, including some memorable press ads which appeared during the 1974 general election. The punning lines included 'Support your local MP', 'Meet your MP tonight' and 'The MP for any party'.

Other famous adverts include 'I'm the Mother in Mothers Pride' featuring the voice over of Thora Hurd, 'Mother knows best' and Dusty Springfield as 'The Happy Knocker Upper'.

Last year Mothers Pride bread sales grew by 15% and totalled £14.8 million, with Bakery Snack products totalling £3.1m.