OXO
Ever since its launch in 1847, OXO has been helping to make good food great by flavouring millions of dishes.
Today, OXO stock remains as firm a favourite as ever. Its trusted name and recognisable packaging still conjure up images of family life today.
Whilst 'original' Beef remains the best seller, the OXO range has developed over the years to suit changing tastes, with the addition of Chicken, Lamb and Vegetable flavours. Perfect for crumbling into a stir-fry, spaghetti bolognese, or as a delicious stock base for soups, sauces and casseroles.
OXO Squeezy is a modern and convenient way to add flavour to a wide variety of dishes and comes in OXO Beef, Chicken and Vegetable flavours. It can be squeezed directly into meals such as stir-fry, used as an ingredient for marinades, or it can be diluted into liquid stock. Simply use as much or as little as you need - no mess, no fuss.
Innovation
OXO Reduced Salt Cubes have been an innovative way to meet consumer demand for lower salt versions of their favourite products without losing any of the flavour.
Marketing
The OXO brand released a new TV advert this year, using the dad from the original OXO advert, Michael Redfern, who is advising his son on cooking for a first date. This reflects a trend around dads/men cooking more in the kitchen.
Sourcing
The OXO range uses 100% British Wheatflour as a key ingredient.
Heritage
The OXO brand was one of the first to advertise on TV, with icons such as housewife 'Katie', Dennis Waterman and Lynda Bellingham working to publicise the product.
The Oxo range includes:
- Oxo Beef Stock Cubes
- Oxo Chicken Stock Cubes
- Oxo Vegetable Stock Cubes
- Oxo Beef Reduced Salt Stock Cubes
- Oxo Lamb Stock Cubes
- Oxo Chicken Reduced Salt Stock Cubes
- Oxo Vegetable Reduced Salt Stock Cubes
- Oxo Chicken Squeezy Stock
- Oxo Beef Squzzey Stock
- Oxo Vegetable Squeezy Stock
