Mr. Kipling cakes are as popular as ever with 60% of UK households indulging in our tasty treats every year.
Mr Kipling is always experimenting with new cake flavours and formats to delight consumers’ eyes and taste buds. This helps ensure a diverse range including the new Exceedingly Good slices made from wholesome ingredients, traditional Cherry Bakewells, dainty golden sponge French Fancies, heavenly Angel Slices, delicious Bramley Apple Pies and Deluxe Salted Caramel Whirls. There’s a favourite for everyone!
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Our ‘cake to go’ Snack Pack format delivers our tasty cakes in individual packaging, making them ideal for lunch boxes and on the go snacking. The convenient packaging helps each cake last longer and reduces food waste.
We use only eggs from cage-free hens to make our ‘egg-ceedingly’ good cakes.
Our ‘Life is better with cake’ campaign has seen TV advertising, tie-ups with The X Factor, lots of social media activity and even an edible billboard, all reminding consumers that the treat of a cake can really lift your day!
The Mr. Kipling brand has been a market leader since 1976, and still retains the UK 'Number 1 Cake Brand’ title.
You'll find one of our much loved brands in 96% of British households.
When were Mr. Kipling cakes invented? Where does the name Bisto come from?
Caring for the environment, and building trust in our supply chain.
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