Mr Kipling cakes are as popular as ever with 60% of UK households indulging in our tasty treats every year.
Mr Kipling is always experimenting with new cake flavours and formats to delight consumers’ eyes and taste buds. This helps ensure a diverse range including our new range of Cupcakes, our traditional Cherry Bakewells, dainty golden sponge French Fancies, heavenly Angel Slices, delicious Apple Pies and varied seasonal range which see's exciting new products launch at Easter, Halloween and Chritmas. There’s a favourite for everyone!
If you have an enquiry about one of our products or brands, then please contact The Listening Centre.
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Our ‘cake to go’ Snack Pack format delivers our tasty cakes in individual packaging, making them ideal for lunch boxes and on the go snacking. The convenient packaging helps each cake last longer and reduces food waste.
We use only eggs from cage-free hens to make our ‘egg-ceedingly’ good cakes.
Our 'exceedingly distracting' TV advertising celebrates the power of cake to create a distration during life's awkward moments.
The Mr Kipling brand has been a market leader since 1976, and still retains the UK 'Number 1 Cake Brand’ title.
Our slices have been pre-cut to individual portions so we can help consumers maintain a balanced diet. You'll find them in a range of exceedingly delicious flavours including Angel, Lemon Layer and Bakewell.
Let the party begin with our range of fabulous Fun Slices including Tiger, Bumble Bee and Banana Milkshake.
Individually portioned cakes for any ocassion. Choose from our classic French Fancies, Mini Battenbergs, Whirls and our new range of Cupcakes.
Cakes to share... a range of classic sponges and tarts including our famous Battenberg Cake, Bakewell Tart and Victoria Sponge.
Our famous pies are tarts are made from mouth watering shortcrust patry. Choose from a selection of fruit tarts, our popular bakewells, classic jam and our festive mince pies!
The perfect after-dinner treat, choose from a range of sumptuous flavours including sticky toffee, lemon and chocolate.
Please note: The above is not a full range list. Products available as of January 2017.
Visit the Mr Kipling website to explore the full range.
You'll find one of our much loved brands in 96% of British households.
When were Mr. Kipling cakes invented? Where does the name Bisto come from?
Caring for the environment, and building trust in our supply chain.
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