Nimble

 

Nimble was launched in the 1950s in response to the desire for lower-calorie foods. It produced one of the most recognisable advertising jingles from the 1970s, and is still a household name today.

2006 saw Nimble undergo a full makeover from the inside out, supported by new TV advertising for the first time in 20 years. Last year, Nimble achieved a stunning 38% growth year-on-year, giving it a retail value of over £15m. Fat revenues for a slimming brand! 

The range consists of Nimble White, with the benefits of fibre, Nimble Wholemeal, which contains wholegrain goodness, and Nimble Malted Wholegrain, with wheat flakes and bran. Containing less than 50 calories and just 0.1grams of saturated fat per slice, Nimble is the lower calorie bread that tastes so good you’d never know. With the added benefits of being high in fibre and free from artificial preservatives you really can be sure you’re making the right choice.

Nimble has also teamed up with Dr. Carrie Ruxton to devise a selection of superfood sandwiches, containing less than 250 calories. Find these recipes, along with other advice and product information at http://www.nimblebread.co.uk/