Hovis

Hovis is a household favourite brand and with over 120 years baking experience, it bakes millions of loaves each day packed with goodness, flavour and nutrition.

Hovis, one of Britain's longest established bread brands, began life in 1886 with the name of 'Smith's Patent Germ Bread'. A national naming competition was won by a London student who took the Latin 'hominis vis' (strength of man) and shortened it to Hovis. 

Since its beginnings, Hovis has led the way in innovation within the bread market. It was one of the first brands to advertise on TV and produced great, memorable advertising, from sponsoring maps for cyclists in the 20s, to Ridley Scott’s ‘Boy on a Bicycle’ ad in 1973, which still often tops the charts of Britain’s best-loved ads.  Hovis pioneered new products including Invisible Crust, Best of Both and Seed Sensations, and more recently Hovis Soft White – the softest thing since sliced bread.  Hovis’ success has always been the strength of its innovations and commitment to providing solutions to meet the ever changing demands of today’s busy lifestyle.

Last year Hovis, UK’s 4th largest grocery brand*, enjoyed a 24% share of the market, with sales worth over £375 million. Hovis flour and bread mixes account for a further £6.5 million, and morning goods are worth £8.5 million.

The Hovis bread range includes:

Hovis Wholemeal
Hovis Wholemeal unsliced
Hovis Farmhouse Wholemeal

Hovis Best of Both
Hovis Farmhouse Best of Both
Hovis Invisible Crust Best of Both

Hovis Seed Sensations Rich & Roasted
Hovis Seed Sensations Light & Nutty

Hovis Granary
Hovis Wholemeal Granary
Hovis White Granary

Hovis Soft White
Hovis Farmhouse White

Hovis Original Wheatgerm

Visit the Hovis website at: www.hovisbakery.co.uk where you can view the epic new Hovis TV advert, find out more about the range and win prizes.

* Source:  The Checkout Nielsen Top 100 Brands report