With its unique taste and texture, and the increasing drive for 'better-for-you' foods, Hovis Granary© has become the leading brand of seeded plant bread in the UK - and it's growing in double digits year on year.
Although it's been around for hundreds of years, the origin of Granary© is shrouded in mystery. Tradition has it that Benedictine Monks in Burton originated a malting process for brewing ale and, almost by accident, discovered the malted flakes of wheat could add greater flavour and taste to their bread.
The exact Granary© formula is a closely guarded secret, but the magic ingredient behind its unmistakable taste is the malting of wheat over a traditional ten-day period - with ambient temperature and precise timings decided by the Master Maltster.
To meet demand for a greater variety of seeded products, Hovis now offers five delicious and wholesome Granary© loaves to suit every taste and occasion - each with a unique blend of ingredients and distinctive taste, plus the interesting texture for which Hovis Granary© is famous.
Look out for the new Hovis Oatmeal Granary©, a new tasty loaf full of the goodness of oats!
For more information, visit www.hovisgranary.com
Rank Hovis is the UK's leading Miller, if you would like to find out more click here http://www.rankhovis.co.uk
Share price PFD.L 90.00 GBP 1.00 GBP (1.12%) | 24/07/2008 10:25 | Data delayed by 20 min from the LSE, provided by Reuters. Disclaimer.