Mr Kipling

The kindly old baker who makes exceedingly good cakes first appeared in 1967, and instantly won the hearts of the country.

Mr Kipling has been creating cakes with the same thought and attention to detail ever since, ensuring he retains his title as number 1 cake brand, one he has held since 1976.

Inspired by the world around him Mr Kipling is always experimenting with new cake flavours and formats to delight both our eyes and taste buds. With an impeccable eye for detail, unfailing quality and a range offering something for everyone, it’s no wonder that Mr Kipling’s cakes are bought by more than 50% of UK households every year.

The Mr Kipling brand offers a variety of choice with ranges of Slices, Small Cakes, Pies and Tarts including the modern classics Cherry Bakewells, French Fancies and Angel Slices. For those looking for a lighter alternative, the Mr Kipling 'Delightful' range contains fewer than 80 calories and less than 1g of saturated fat per slice. The entire Mr Kipling range contains no artificial colours or flavours or hydrogenated fats.

The secret of Mr Kipling's success, then as now, is delighting consumers thanks to the inspiration to bake cakes with real attention to detail.

Visit the Mr Kipling website at: http://www.mrkipling.co.uk