News releases

Filter by brand

Filter by category

05 Jun 2017

Mr Kipling set to drive scorching sales with Exceedingly Good Summer campaign

Premier Foods is getting ready for an ‘Exceedingly Good Summer’ with the introduction of four limited edition Mr Kipling cakes, following the success of seasonal packs and products from the brand  in the past. Rolling out in stores now, the range comprises of a selection of Mr Kipling favourites with a twist; including Eton Mess Bakewell Tarts and Trifle Slices.


02 Jun 2017

Tasty new additions to iconic Oxo range with first Ready-to-Use option and new Beef Stock Pot

Premier Foods is extending its Oxo portfolio this June with the nationwide launch of a new ready-to-use stock range and the introduction of an Original Beef Stock Pot.

17 May 2017

One hundred years of Britain’s best-loved desserts

​One of the south west’s biggest food producers, Ambrosia, owned by Premier Foods, is celebrating one hundred years of making Britain’s best-loved desserts.

16 May 2017

We announce our Preliminary results for 2016/17

We’ve announced our Preliminary results for the 52 weeks ended 1 April 2017

08 May 2017

Premier Foods agrees strategic global partnership for Cadbury cake

Premier Foods today announces it has signed ‘Heads of Terms’ for a strategic global partnership with Mondelēz International (“Mondelēz”) to renew the Company’s long-standing licence to produce and market Cadbury branded cake and ambient dessert products. 

26 Apr 2017

Mr Kipling launches new gluten free cake range

Premier Foods is launching a brand new range of wheat and gluten free cakes under its well-known Mr Kipling brand. Rolling out now in Tesco stores nationwide, the range comprises Mr Kipling’s first ever loaf cakes in three delicious flavours – Apple Crumble, Cherry Bakewell and Lemon & Ginger - in addition to iconic Mini Cherry Bakewells.

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email