Media

05 June 2012

Young innovators celebrate an exceedingly British Summer with Mr Kipling!

A team of local school students from Pontefract see their creations on supermarket shelves.

A team of local school students from Pontefract see their creations on supermarket shelves.

Seven high school students will see their very own Mr Kipling cake creation gracing supermarket shelves, in a landmark move that sees Premier Foods become the first manufacturer to ever put children’s designs into production.

The brand new creation- Mr Kipling British Summer Mini Batts- which are a delicious rhubarb and apple twist on the classic favourite, will be on shelves in Morrison for a limited period of three weeks from June 11th.  As we look back on the Jubilee and forward to the Olympics, these exceedingly tasty patriotic treats are bound to bring a moment of sunshine to even the wettest British Summer!

The cakes have been designed as part of Premier Foods’ work with The Manufacturing Institute’s ‘Make It’ campaign, encouraging young people to get involved in manufacturing. Seven teenagers from Carleton Community High School, Pontefract, were invited to the Premier Foods Carlton Bakery and given the chance to experiment with exciting combinations of flavours, colours and packaging designs. The team at Mr Kipling loved the resulting pink and green British Summer Mini Batts so much that they decided to put them into production. The lucky creators will even see their own picture on the Union Jack-inspired packaging!

Michelle Wilde, Brand Director of Cake at Premier Foods, says: “As the UK’s no.1 food manufacturer, it’s important to invest in the future of the industry. It has been fantastic to enable young people to have a hand in creating a quality British cake and experience the success of having it listed in Morrisons. We are confident the cake will be a hit with consumers across the country during this particularly patriotic time.”

Ends

Notes to editors

• Mr Kipling British Summer Mini Batts will be stocked exclusively at Morrisons for three weeks from June 11th 2012, at £1 for a pack of 5 cakes
• Mr Kipling ® is a registered trademark. © Premier Foods 2011
• All of Mr Kipling’s cakes contain no artificial colours or flavours and are baked using only free range eggs
• For further information please contact: [email protected]  / 020 7611 3798

 



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