Media

21 January 2012

Spice up your sales with Loyd Grossman Chilli Con Carne

Premier Foods, the UK’s No. 1 food manufacturer, is diversifying its Loyd Grossman portfolio with the launch of a new Chilli Con Carne sauces range.

Premier Foods, the UK’s No. 1 food manufacturer, is diversifying its Loyd Grossman portfolio with the launch of a new Chilli Con Carne sauces range. The two new sauces, Classic Chilli and Fiery Chilli, represent an opportunity to drive incremental sales amongst new and existing Loyd Grossman customers.

Chilli is the UK’s third most popular ethnic food, accounting for 247m meal occasions every year and growing +6.7% year-on-year . The Mexican Sauces category is worth £32.8m as a whole, and the introduction of a new brand to the market is an opportunity to drive excitement and engagement within this category.

Jon Burton, Marketing Controller on Loyd Grossman, says, “The Loyd Grossman range is all about using the simplest and best ingredients, and never compromising on flavour. Our consumers are passionate about food and cooking, and want products that help create great tasting meals in a matter of minutes. These new Chilli Con Carne sauces are a great opportunity for retailers to drive incremental sales, as they will appeal to existing Loyd Grossman consumers as well as bringing new shoppers to the brand.”

Loyd Grossman Chilli Con Carne sauces use a unique blend of quality ingredients to create the flavour and texture of a home-made sauce. Both the Classic and Fiery variants include lime and beer, which provides a well-rounded flavour to the generously spiced sauce.  The Fiery Chilli features hot Habanero Chilli.

Loyd Grossman Chilli Con Carne has an RRP of £1.89 (350g) or £2.49 (660g). The product comes in a case size of 6 (350g) or 6 (660g). Loyd Grossman Chilli Con Carne Sauces will be in store from end of Jan.

Ends

For more information, please contact Carrie Kingsman or Chloe Jones at Cirkle on 01494 680727 or at [email protected]


17 January 2012

Premier Foods announces update on growth plan, increased cost reduction target and 2011 trading

Previous article

30 January 2012

Loyd's lifetime's passion for food fires up new TV campaign

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email

Subscribe