Media

19 March 2013

Sharwood's serves up some excitement with Indian Flavour Inspiration

Premier Foods is set to refresh its popular Sharwood’s range with the launch of Indian restaurant favourites Butter Chicken, Dopiaza and Vindaloo this April.

Premier Foods is set to refresh its popular Sharwood’s range with the launch of Indian restaurant favourites Butter Chicken, Dopiaza and Vindaloo this April. The new additions are set to drive incremental sales for retailers by offering some of the most popular Indian flavours from Sharwood’s.

By livening up everyday meals, the new Sharwood’s sauces in popular Indian flavours will unlock crucial sales for retailers. Delphine Crescent, Marketing Controller for Sharwood’s, says: “With the impact of austerity measures still firmly influencing the ‘stay at home’ meal occasion versus ‘dining out’, Sharwood’s is offering consumers chance to serve up some excitement and experiment with dishes and flavours that they have eaten from Takeaways and in Indian restaurants in their own kitchens.”
 
Tikka and Korma continue to deliver the biggest volume sales in the market (48%)  however as consumers now want more choice at home Sharwood’s anticipate the new flavours will continue momentum and strengthen the range even further by bringing the tastes and ambience of Indian restaurants to homes, from a trusted brand.

The brand is currently enjoying increased consumer awareness as a result of a four week TV advertising campaign. The sauces will be available from April and will have an RRP £1.69.


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For more information, please contact Carrie Pitt or Chloe Jones at Cirkle on 01494 680727 or at [email protected]


Notes to Editors
As Britain's largest food producer, Premier Foods is committed to being the 'Best in British Food - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelor’s, Bisto, Hovis, Loyd Grossman, Mr.Kipling, Oxo and Sharwood’s. The company employs around 12,000 people operating from over 50 sites from Plymouth to Glasgow.

 


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